By Sandeep Kumar, Last Updated:
June, 4, 2021
More than one trillion copyright images are being created every year.
As the common saying goes, “an image is worth a thousand words,” and there’s undoubtedly some truth to it.
Think about how many images you took today and how many times you used a social media profile to share what you’re doing. It’s faster, fancier, and more descriptive. It’s amazing what just a quick shot and a shutter sound can do, right? But, tell me, have you ever wondered how many images are on the Internet? Or, do you know that images play a vital role in content marketing?
Let’s find out the answers to these questions and others. Stay with us, as there are many interesting facts and statistics that we will bring to your attention.
(Sources: The Atlantic, DIY Photography)
More recent studies from IMGembed and Copytrack report the daily number has reached nearly 3 bn images shared on the Internet a day. On the other hand, from Mary Meeker’s yearly Internet Trends report (2014), at the time, we found out there were 1.8 bn digital images uploaded daily or 657 bn uploaded images a year.
These numbers denote an astonishing rise in everyday image sharing on the Internet in general—a rise of nearly 1.2 bn.
(Sources: GoBrolly, The Washington Post)
This is a tough question as there are many variables, such as the size of the picture, the Internet speed, and the communication/upload method. However, the general calculation would look like this: 5 photos x 26 MB (an example size) = 130 MB, or around 0.13 GB of data.
According to Verizon calculations, ten uploaded images a day create 300 MB or .29 GB of data a month. Consequently, AT&T’s math of ten social media images created resulted in.14 GB of data a month.
According to Mylio.com, a person takes roughly 185 pictures a year. Of course, this number varies significantly from person to person—some people take more and some less, but 185 is the median number of pictures taken yearly per person.
If we divide this number by the days in a year, we get 0.5 images per person per day. That seems like an insignificant number, but the overall number of pictures taken yearly is over 1.4 T, with 3 bn images taken per day.
(Sources: Drumbeat Marketing, Copyright Laws)
As a rule of thumb, every image or photo immediately becomes subject to copyrights. The person who creates it becomes the owner with official rights to distribute, copy, or display the original.
That being said, over 1 T copyright images are created yearly. However, it’s also possible to license an image to someone else. If someone uses the image without your permission, they can be sued for copyright violation.
(Sources: Squarespace, FloThemes)
The average image size uploaded on the Internet is 20-200 KB and between 1500 and 2500 pixels wide.
This is considered the average size because it doesn’t interfere with the loading speed, bouncing rate, and ranking. Since viewers use different devices to access the image, this size ensures there won’t be any user experience issues.
(Sources: HubSpot, Creative Bloq)
The most popular image type used for raster images is JPEG (Joint Photographic Experts Group).
Other frequently used image types are
A survey conveyed by W3Techs unveiled the following results on some of the most popular image format usage across websites:
The most popular image resolution used on the Internet for so-called illegal uses is Full HD with 1920×1080 pixels. This is the resolution used for wallpaper images and large galleries. Other common resolutions are 600×400, used in articles and text presentations, and 800×800 pixels, used for mobile phones and computers with variations in width and length.
As you may have assumed, a large portion of photos uploaded on the Internet is actually shared on social media sites, such as Facebook, Instagram, Twitter, Pinterest, etc.
According to an Omnicore report on Facebook statistics (2021), Facebook users share precisely 350 million photos per day on their Facebook profiles, pages, or in groups.
Although Facebook’s popularity may be decreasing, this proves that the platform is still widely used.
There are a mind-blowing nearly 1.000 photos uploaded on Instagram every second, which amounts to over 95 million photos added daily. Instagram seems to fall behind Facebook in image upload despite the former being a social network focused almost exclusively on images.
(Sources: Business Of Apps, Brandwatch, Omnicore, Internet Live Stats)
You probably know that Twitter is used for status updates on current trends and issues. Twitter has an incredible 89 percent more likes and 150 percent more retweets. With more than 182 million daily active users, tweeting over 500 million GIFs a day, Twitter is the trendsetter among the world’s social media sites when it comes to sharing images.
That being said, tweets incorporating images received 18 percent more click-throughs than regular tweets back in 2014. This number is even higher today since people like to visualize things now more than before.
(Sources: VentureBeat, eMarketer, Oberlo, Domo)
No more, and no less than exactly 3.472 is the number of images uploaded daily on Pinterest. But more curiously, there are as many as 600 million visual searches a month. And Pinterest is the only social media network that has this search option. Furthermore, it is worth noting that among the 200 bn pins on Pinterest, almost 100 percent have an image included (or 99 percent, to be more exact).
And, that’s why searches on Pinterest Lens have increased by 140 percent between 2017 and 2018 – a trend that’s bound to continue.
(Sources: Copytrack, PDN, DIY Photography, Berify)
According to the Copytrack Global Infringement Report (2019), 2.5 bn photos are stolen every day. Most of them are in JPEG format and are used for blogs or articles. Whereas 28 percent of stolen images end up in commercial businesses, and 11 percent are used by individual professionals.
Nonetheless, should the owners of the stolen photos pursue legal action to protect their rights, the violation damages may exceed $600 bn.
(Sources: The Penny Hoarder, Stock Photo Secrets, Shopify)
The most popular stock image and photo-selling companies, such as 500px Prime, SmugMug Pro, Shutterstock, iStock Photo, and Etsy, can sell your picture for a hundred dollars or more—Advertising companies buy most of these images. That being said, the average price of a stock photo is from $1 to $15 for a photo.
According to the Photography Trends 2020 report, ‘realness’ was one of the most important factors when choosing which images to purchase. What’s more, the visual content with the highest demand included “intimate and honest takes on classic and popular lifestyle themes.”
(Sources: CrowdRiff, HubSpot, Lauro Media)
As most marketers already know, visual content sells the most. For instance, in 3 days, people remember only 10 percent of the information they read or heard. Still, if this information is paired with a picture, the retention goes up to an incredible 65 percent. As a result, 88 percent of marketers use images in their marketing campaigns. Blogging, on the other hand, takes second place with 27 percent.
(Sources: Elite Content Marketer, Venngage)
The latest surveys on visual marketing usage point out that above 70% of marketers use primarily visual content in their articles. And the type of visual material that’s primarily used are stock photos, and organic graphics, for that matter.
However, these figures show quite a jump in percentage. Opposed to 2018, when marketers relied on nearly 64% of visual content; therefore, this denotes an increase of roughly more than 10% of visual content being included in the marketing.
To sum up. Now you know how many images are on the Internet today. And you are aware of the power of the visual in different aspects, content marketing, among the many.
Whether you like taking photos or not, you’ll probably agree that sharing a photo of your current activities is much easier than toiling over descriptive writing.
Moreover, visual communication is more effective for memory retention than the written word. So, with over 3 bn images shared per day, it’s no surprise that marketing-savvy people exploit the visual+written combo to garner sales for their products and services.