Written by, Adavelli Muninder
Updated June, 6, 2021
Have you ever wondered what percentage of internet users watch online videos, or what’s the video popularity worldwide?
You are looking for answers at the right place because these and much more will be covered in this article.
Move along with me as we discover just how powerful the moving picture is i.e. videos.
A survey on worldwide video online viewers by Statista (2019) indicated smartphones were the most preferred devices for watching video content online (2,8, on a scale of zero to four). In addition to this, tablet users contributed with a significant 1,9. That being said, a study on mobile devices revealed 60 percent of the views on all video content online had been done via mobiles back in 2017.
Sources: Statista, Marketing Dive, Business Wire
Videos are perhaps THE most influential and compelling medium these days, and nothing seems to capture people’s attention as much as good quality video content. The above said explains why a Cisco report predicted for over 82 mind-blowing percent of all consumer traffic to be taken by none other but online videos. With this in mind, that means it will be 15x higher than what it was in 2017.
But for the time being, online videos are expected to reach at least 82 percent in 2021 (Cisco). Compared to an Internet Phenomena Report (2019) revealing that video accounted for more than 60 percent of downstream traffic on the internet, it brings us to an incredible increase of over 20 percent.
Sources: NCTA, Forbes, Biteable
Online video consumption grows higher by the day with no signs of slowing down in the years to come. Global forecasts estimate that the average person will spend roughly around a hundred minutes watching online video content this year. In contrast to last year’s eighty-four minutes a day, this marks an increase of no less than eighteen minutes.
Furthermore, a survey on online video by Statista (2020) reported slightly over 27% of online viewers watching over 10 hours of online video content in a week.
Sources: Marketing Charts, Zenith Market, Statista
There are valid arguments regarding the consumption of gaining information through reading or watching video content online, especially because of multimedia’s popularity nowadays.
Reading, for instance, needs a lot more attention and time, while videos are a faster and time-efficient way of absorbing information. Nonetheless, executives are generally known for being extremely busy and buried with tons of tasks, which is why they opt for videos instead of a book. Therefore, marketing video statistics of 2019 indicated 59 percent of executives stated they would rather watch a video than read a book.
Sources: RICHTER, Writoscope, Omnikick
Streaming has become THE thing, and the audience seems to be more and more engaged with watching live videos, which gives live streaming quite a power when it comes to interactive content delivery.
As a matter of fact, recent live streaming stats indicate an exceptional growth of live video streaming of over 90 percent. Furthermore, a survey conducted in 2018 pointed to 80 percent of the overall population using either an application or some other streaming service to watch online videos.
Sources: Livestream, dacast
Video ads reported an average clickthrough rate (CTR) of 1.8 percent, which denotes the highest of all CTR digital ad formats. However, the CTRs for video ads vary by platform and age groups. For instance, for age groups 25-34,
Facebook’s video click-through rate is around 1.35%, and for the same age group, the CTR on YouTube is just 0.13% and on Instagram is 0.39%.
Video is a flexible and engaging content format, and consumers are now watching more videos than ever before.
Overall, the videos of up to 2 mins long are reportedly getting the most attention. However, further data by HubSpot revealed some additional information on the subject:
Sources: Digital Marketing Institute, Impact, Vidyard
Based on factual data, a one-minute video should contain approximately 150-170 words. The word count varies from one to video length. Therefore, here’s in brief insight for other video lengths:
Sources: breadnbeyond, lemonlight
Today’s video popularity is incomparable, more like that one of traditional television commercials back in the 60s.
Let’s not even mention today’s social platforms like Facebook Live, Snapchat, and Vimeo. Therefore these next digits for America’s digital video viewers shouldn’t come as a shock to any of us:
In 2021, there are 244,7 million video viewers, or that’s a bit more than 73 percent of America’s total population.
Going to 2020, when the number of video viewers was 240,1 million, or 72,2 percent.
Further back in 2019, these numbers denoted 235,1 million video viewers (71,2 percent) of the total country population.
Sources: eMarketer, Impact
Returns on video come from multiple angles. As for technical SEO benefits, 83% of marketers in a Wozowl survey said video helped them increase time on site. 94% of marketers believe video helps them explain their product or service better to their users, which contributes to the usability and branding of a product.
As for direct returns, 84% of marketers from the same survey claimed video content helped them increase the leads.
A study by EyeViewDigital unveiled the use of video on landing pages can contribute to the increase of conversion by an astonishing 80 percent. Adding a video on your landing page (if put appropriately) can boost your conversion rates.
Another important thing to remember is that videos must inspire some kind of emotions in viewers. Hence, it needs to have a creative edge that can help with conversion rate boosting.
Video marketing statistics revealed that around 60 percent of businesses use videos as a marketing tool. Therefore, a significant portion of them (50 percent) use videos as part of their success strategy for over a year. Furthermore, 36 percent of marketers worldwide admitted making videos several times a week, while 14 percent do the same each day.
Companies rely big time on the use of videos as part of their marketing strategy. Therefore, a HubSpot report would give us an in-depth insight into things:
Sources: HubSpot, Oberlo
Video isn’t going anywhere, as more and more people find it more comfortable watching rather than reading. By the year 2022, it’s estimated that over 82% of internet traffic will be consumed by online video content.
Video consumption is growing and will only get bigger because people are visual beings by nature. They convey an enormous amount of information in a fun and concise manner that can easily entertain and keep the audience’s attention.
Sources: Streaming Media, The Joseph Mavericks Blog
When YouTube first made its way on the Internet, nobody expected this platform to become the most popular and widely used years later. For instance, the YouTube platform at the moment being has over 2 bn (logged-in) monthly users. Furthermore, a report on YouTube video stats by Hootsuite revealed that around 5 bn videos are being watched every single day. In addition to this, YouTube traffic stats reveal that this platform receives way more than 500 hours of newly uploaded content per minute.
Sources: Hootsuite, MerchDope, Omnicore, tubefilter
It is a well-known fact that Facebook has already captured a big share of the market. Over four billion videos are watched on Facebook a day—that reckons for a hundred million hours per day. This sole fact points to Facebook becoming a serious competitor to YouTube for video viewing, and it doesn’t look like this platform will stop its growth any time soon.
Sources: TechCrunch, YANS
According to Twitter statistics, one of the reasons people use Twitter is to watch videos and do – 2 bn videos A DAY.
That being said, a report by Omnicore made a revelation that eighty percent of users log in to Twitter via mobile. As a result of this, ninety-three percent of views are made through mobile devices.
Source: Hootsuite, Omnicore, WordStream
Snapchat stats published by Omnicore discovered that Snapchat’s videos receive an amazing ten billion views per day.
This isn’t a shocker since just in the third quarter of 2020, there were 249 million daily active users worldwide. Further data also indicated that more than 4 bn snaps are being created and sent on a daily basis.
Sources: Omnicore, Business of Apps
Businesses tend to use social media in numerous ways, primarily by sharing their content on social media to generate traffic to their sites. Nevertheless, more and more video content is now being consumed like never before.
The platforms that marketers most likely use for social media marketing are Instagram, Youtube, Facebook, Pinterest, and Snapchat.
To support the above mentioned, here are a few social media marketing stats:
Sources: Biteable, Buffer
A standard text or post won’t possibly capture the viewer’s attention as much as an interesting video or a mesmerizing image will do. For instance, image-based content gets processed much faster, as in 60K times faster.
In accordance with the above said, some statistics point out that video-sharing produces a magnificent 1200 percent more shares than any text and images intermixed. A very recent Databox survey was conducted on marketers, and their responses lead to more than 50 percent of video leverage as opposed to no more than 48 percent image leverage.
Sources: Crackitt, slice, databox
There you have it, folks. Now you are aware of what percentage of internet users watch videos, what brings more leverage, videos, images, or text contents. You’ve also seen how great our favorite social platforms like Facebook, Instagram, and Snapchat.
Hopefully, I gave you an insight into just how impressive and staggering numbers are being created day after day with the power of the internet and the moving picture – the digital world.
All of these digits, facts, and stats are just one more proof of just how powerful digital marketing has become and the wonders it can do for businesses, no matter the distance or time.