About 16Best

16Best is an independent research publication covering the data behind the digital economy — with a particular focus on crypto and fintech, alongside ecommerce, technology and marketing.

Every roundup we publish is built from named, primary sources — company filings and earnings reports, industry research firms, government data and reputable market trackers — and refreshed to reflect the latest available figures. Where estimates differ between sources, we say so rather than pick a number silently.

What we cover

• Crypto & fintech — adoption, ownership, payments, stablecoins and the companies building on-chain.
• Ecommerce & retail — marketplaces, social commerce, consumer behaviour and subscription models.
• Internet & technology — the scale of the web, data, devices and AI.
• Marketing & lifestyle — the trends shaping how brands and people spend.

Our standards

We attribute every statistic to its source and link out wherever possible. We flag when data is an estimate, when it is older than we would like, or when methodologies disagree. We update pages as new data lands.

Have a correction or a data tip? Get in touch.