By Sandeep Kumar, Last Updated:
June, 7, 2021
Video marketing is an essential part of an online strategy, and every business can harvest its power.
Video marketing statistics show that a lot of marketers aren’t using the format to its full potential. It’s essential to learn about this type of content if you want to develop an effective business strategy.
Here’s a curated list of video marketing statistics that can help you gain perspective on the field.
Source: (Social Insider)
Regular videos are different from live ones. Video advertising trends show that live streams over an hour can increase engagement from 0.19% to 0.86%.
Source: (YumYum Videos)
Animated explainer videos have become popular because they inform users about a product or service. They help by:
Source: (IAB Research)
The shift towards shoppable ads helps marketers because it’s a fun way for shoppers to learn more about the products and buy them through the ad. Other video ad formats becoming increasingly popular are stories on social media platforms. While they disappear in just 24 hours, they can still increase traffic and engagement for any business.
A study by Cisco predicts that in 2021, 80% of internet traffic will consist of video watching. The number of users who focus on videos is expected to increase to 1.9 billion this year.
The demand for video-based content is increasing. Cisco predicts that, on average, users will watch 1 million hours of video per minute due to the increase in video popularity.
YouTube comes in first as the most popular place to share videos, with 88% of marketers using it, while Facebook is a close second with 76%.
Source: (Wyzowl and Animoto)
Instagram is emerging as a popular video marketing social media app. 41% of marketers say that it’s a crucial part of their strategy, and over 70% have posted product explainer videos on IGTV. Research also found that one out of four customers makes a purchase after watching a video on Instagram.
Source: (Smart Insights)
Live videos have become a great way to engage with customers. 34% of marketers have used the streaming options on Facebook to interact with viewers in real-time. This can make the engagement more meaningful since the users and marketers interact more directly.
Social media apps play a crucial role in internet video marketing because customers regularly use them to get more information about a brand or product. Online video marketing statistics show that 60% of customers use social media to better understand the brand before purchasing.
Video usage depends on the department, too. Sales departments use video marketing the most, but its popularity is high in other divisions too. Here’s a breakdown of video use in an average company:
Twitter reports that over 2 billion views of videos occur daily. Tweets with videos in them have higher engagement than any other type of content on the platform, which results in better ROI for marketers.
Facebook users don’t stick around for longer than 5 minutes on a video. The best length to aim for is 2–5 minutes.
Video strategies focus on increasing engagement with customers, and the same is the case for video use in emails.
Simply including a thumbnail in an email raises the interest of the user. This can cause an increase in conversions and engagement.
Mobile users have increased through the years, and it’s important to target them too. Marketers who switch to vertical videos specifically designed for mobile devices find that video engagement rises from 0.18% to 0.39%.
Brightcove research has found that one simple way to increase organic traffic online is to make easily consumable and shareable videos. This leads to a spike of 157% in the time users spend on your content.
Men spend 40% more time watching videos online than women. For products and services targeted to men, video content is the best way for marketers to increase conversion rates.
Source: (Commonsense Media)
Younger viewers tend to be particularly interested in watching videos online. 66% of teens watch videos online daily, while 56% of 8 to 12-year-olds do the same. These percentages have been increasing every year since 2015.
Source: (Wyzowl Research)
92% of marketers indicate that video marketing is an important part of their overall strategy. This number has grown from 78% in 2015.
88% of marketers say that video marketing has a positive ROI. This number was 33% back in 2015, which shows that customers are drifting towards video content more than ever.
Most marketers in 2020 spent around $300 per video. The second most common video budget range is $301 to $1,000. The rarest is the bracket of $1,001 to $5,000 per video.
Source: (Marketing Charts)
The time spent watching videos online has increased in the past few years. Customers spent 67 minutes a day watching videos in 2018. In 2019, this number jumped to 84 minutes and then expanded to over 100 minutes in 2020.
One study revealed that using videos on your landing pages can increase your brand’s conversion rate by 80%. It can cause a spike in the time spent on the website too. This ensures that there is more time for the products you’re offering to sink in. Rather than reading text online, viewers are increasingly choosing to watch videos.
Video marketing is popular for B2B and B2C marketers. 81% of all businesses use video as a part of their marketing strategies. In 2019, 57% of marketers used live videos in their approach as well.
With around 4 billion views daily, Facebook is one of the most popular platforms to watch videos. There are approximately 500 million users who watch around 100 million hours of content each day. Notably, 65% of Facebook video views come from mobile users.
In the past few years, there have been over 3.5 billion Facebook live broadcasts in total. They have received more than 150 billion reacts from users.
Every single day users watch around a billion hours of video content on YouTube. Daily views are also in the billions on this platform. Marketers should note that 70% of the watch time on YouTube comes from mobile devices.
We have learned that tweets with videos in them receive ten times more engagement than text-based tweets. Watching videos is the third most common reason to use Twitter among users. Marketers should note that it’s 50% cheaper to use Twitter ads with videos in terms of engagement.
LinkedIn advises B2B marketers to use video content if they want to get the most out of the platform. Viewers prefer humorous, short videos on LinkedIn.
Instagram has been focusing more and more on video content since the introduction of IGTV and stories. 66% of users watch videos by brands, while 62% watch content by influences and celebrities.
Users are less likely to watch webinars live—they prefer going back to recordings and watch them on their own time. Only 22% of users watch all events they sign up for live.
Source: (Word Stream)
Since WhatsApp, Facebook, Instagram, TikTok, and now Twitter introduced their versions of stories, Snapchat has become outdated. About 10 million Snapchat videos are watched daily, which is relatively low.
Mobile use is increasing day by day. Around 92% of mobile viewers also share videos with others. This means that marketers can make shareable videos and target them to mobile users to increase their traffic and engagement.
With consumers quarantining at home, video content has become even more popular. Users seek out digital video content more often than before, and this trend is expected to continue.
Presentations are the most common type of video content used by marketers at 65%, followed by video ads at 57% and explainers at 47%.
Using music is an excellent way to ensure your videos perform well. 66% of marketers suggest that videos with voiceovers are effective, too, while 64% have found that captioned videos work better than those without captions.
78% of marketers also report that videos with less text also perform better.
Notably, 65% of marketers suggest that it’s “extremely important” or “very important” to make sure there’s diversity in their videos.
In-house videos are made by only 39% of marketers, while around 17% outsource video production. Almost 60% of marketers use professional software to make videos, while 49% rely on other easy tools online. 38% of marketers use apps on their phones to produce videos.
18% of marketers depend on pre-designed templates for video creation, while 35% make the videos from scratch. 48% mix both to create their content.
Video marketing has become a crucial marketing tool for businesses. It’s important to think of videos as part of a good marketing strategy because customers are increasingly gravitating towards such content. We hope our video marketing statistics gave you the insights you were looking for.