35+ Video Marketing Statistics You Should Know in 2021

Video marketing is an essential part of an online strategy, and every business can harvest its power.

Fascinating Facts

  • Over 90% of customers prefer watching a video over reading text
  • Videos longer than 2–3 minutes have better engagement
  • 88% of all marketers use YouTube for their video marketing campaigns
  • Videos generate 80% of internet traffic
  • In 2021, 70% of marketers aim to increase their video marketing budget
  • Almost 90% of marketers suggest that video marketing generates great leads and has a positive ROI
  • 93% of marketers say videos are an essential part of their marketing campaigns

Video marketing statistics show that a lot of marketers aren’t using the format to its full potential. It’s essential to learn about this type of content if you want to develop an effective business strategy.

Here’s a curated list of video marketing statistics that can help you gain perspective on the field.

Video Marketing Trends

1. Engagement on Facebook increases with longer live videos

Source: (Social Insider)

Regular videos are different from live ones. Video advertising trends show that live streams over an hour can increase engagement from 0.19% to 0.86%.

2. 95% of users have watched explainer videos to learn about services or products

Source: (YumYum Videos)

Animated explainer videos have become popular because they inform users about a product or service. They help by:

  • Boosting online visibility
  • Building awareness about the brand
  • Improving sales and conversions
  • Calling to action
  • Increasing shareability

3. Advertisers are spending more on shoppable ads and stories

Source: (IAB Research)

The shift towards shoppable ads helps marketers because it’s a fun way for shoppers to learn more about the products and buy them through the ad. Other video ad formats becoming increasingly popular are stories on social media platforms. While they disappear in just 24 hours, they can still increase traffic and engagement for any business.

Video Marketing Usage

4. 80% of all internet traffic in 2021 will be generated by video content

Source: (TubularInsights)

A study by Cisco predicts that in 2021, 80% of internet traffic will consist of video watching. The number of users who focus on videos is expected to increase to 1.9 billion this year.

5. 3 trillion minutes of videos will be watched monthly in 2021

Source: (TubularInsights)

The demand for video-based content is increasing. Cisco predicts that, on average, users will watch 1 million hours of video per minute due to the increase in video popularity.

6. 88% of marketers will use YouTube for video marketing

Source: (Wyzowl)

YouTube comes in first as the most popular place to share videos, with 88% of marketers using it, while Facebook is a close second with 76%.

7. 58% of marketers will use Instagram in 2021 for video marketing

Source: (Wyzowl and Animoto)

Instagram is emerging as a popular video marketing social media app. 41% of marketers say that it’s a crucial part of their strategy, and over 70% have posted product explainer videos on IGTV. Research also found that one out of four customers makes a purchase after watching a video on Instagram.

8. 57% of marketers use live videos

Source: (Smart Insights)

Live videos have become a great way to engage with customers. 34% of marketers have used the streaming options on Facebook to interact with viewers in real-time. This can make the engagement more meaningful since the users and marketers interact more directly.

9. 60% of customers visit social media pages of brands before they buy something

Source:(Animoto)

Social media apps play a crucial role in internet video marketing because customers regularly use them to get more information about a brand or product. Online video marketing statistics show that 60% of customers use social media to better understand the brand before purchasing.

10. Sales departments use videos most frequently

Source: (Biteable)

Video usage depends on the department, too. Sales departments use video marketing the most, but its popularity is high in other divisions too. Here’s a breakdown of video use in an average company:

Department % of businesses using videos
Sales 32%
Administration and Operation 29%
Human Resources 27%
Leadership 24%
Product Management 20%
Customer Support 19%
Finances 10%

Video Engagement Stats

11. Video-based tweets have ten times higher engagement than tweets with just text

Source: (Twitter)

Twitter reports that over 2 billion views of videos occur daily. Tweets with videos in them have higher engagement than any other type of content on the platform, which results in better ROI for marketers.

12. Videos on Facebook of 2 to 5 minutes have better engagement

Source: (Social Insider)

Facebook users don’t stick around for longer than 5 minutes on a video. The best length to aim for is 2–5 minutes.

13. Video thumbnails can help increase engagement by over 40%

Source: (Webdew)

Video strategies focus on increasing engagement with customers, and the same is the case for video use in emails.

Simply including a thumbnail in an email raises the interest of the user. This can cause an increase in conversions and engagement.

14. Engagement increases through vertical videos

Source: (Social Insider)

Mobile users have increased through the years, and it’s important to target them too. Marketers who switch to vertical videos specifically designed for mobile devices find that video engagement rises from 0.18% to 0.39%.

15. An increase in organic traffic of 150% occurs from video content

Source: (Wordstream)

Brightcove research has found that one simple way to increase organic traffic online is to make easily consumable and shareable videos. This leads to a spike of 157% in the time users spend on your content.

Demographics of Video Marketing

16. Men watch more videos online than women

Source: (WordStream)

Men spend 40% more time watching videos online than women. For products and services targeted to men, video content is the best way for marketers to increase conversion rates.

17. 66% of teens in the US watch videos online daily

Source: (Commonsense Media)

Younger viewers tend to be particularly interested in watching videos online. 66% of teens watch videos online daily, while 56% of 8 to 12-year-olds do the same. These percentages have been increasing every year since 2015.

ROI of Video Marketing

18. 92% of marketers suggest video marketing is crucial

Source: (Wyzowl Research)

92% of marketers indicate that video marketing is an important part of their overall strategy. This number has grown from 78% in 2015.

19. 88% of marketers suggest that video marketing has a positive ROI

Source: (Wyzowl Research)

88% of marketers say that video marketing has a positive ROI. This number was 33% back in 2015, which shows that customers are drifting towards video content more than ever.

20. Marketers spend $100–$1,000 on average for every video

Source: (Biteable)

Most marketers in 2020 spent around $300 per video. The second most common video budget range is $301 to $1,000. The rarest is the bracket of $1,001 to $5,000 per video.

21. On average, customers spend 100 minutes watching online videos daily

Source: (Marketing Charts)

The time spent watching videos online has increased in the past few years. Customers spent 67 minutes a day watching videos in 2018. In 2019, this number jumped to 84 minutes and then expanded to over 100 minutes in 2020.

Video Marketing Sales and Traffic

22. 80% increase in conversion rates occurs on landing pages that use videos

Source: (Eyeviewdigital)

One study revealed that using videos on your landing pages can increase your brand’s conversion rate by 80%. It can cause a spike in the time spent on the website too. This ensures that there is more time for the products you’re offering to sink in. Rather than reading text online, viewers are increasingly choosing to watch videos.

23. 66% of B2C and 71% of B2B marketers use videos for marketing

Source: (Socialmediaexaminer)

Video marketing is popular for B2B and B2C marketers. 81% of all businesses use video as a part of their marketing strategies. In 2019, 57% of marketers used live videos in their approach as well.

Social Video Statistics

24. Facebook gets 4 billion video views every day

Source: (99Firms)

With around 4 billion views daily, Facebook is one of the most popular platforms to watch videos. There are approximately 500 million users who watch around 100 million hours of content each day. Notably, 65% of Facebook video views come from mobile users.

25. 2 billion users watch live streams on Facebook

Source: (MediaKix)

In the past few years, there have been over 3.5 billion Facebook live broadcasts in total. They have received more than 150 billion reacts from users.

26. 2 billion users visit YouTube monthly to watch videos

Source: (YouTube)

Every single day users watch around a billion hours of video content on YouTube. Daily views are also in the billions on this platform. Marketers should note that 70% of the watch time on YouTube comes from mobile devices.

27. Users watch 2 billion videos through Twitter daily

Source: (WordStream)

We have learned that tweets with videos in them receive ten times more engagement than text-based tweets. Watching videos is the third most common reason to use Twitter among users. Marketers should note that it’s 50% cheaper to use Twitter ads with videos in terms of engagement.

28. On LinkedIn, business audiences are most likely to view video content

Source: (BusinessofApps)

LinkedIn advises B2B marketers to use video content if they want to get the most out of the platform. Viewers prefer humorous, short videos on LinkedIn.

29. 66% of Instagram users watch videos from brands

Source: (BusinessofApps)

Instagram has been focusing more and more on video content since the introduction of IGTV and stories. 66% of users watch videos by brands, while 62% watch content by influences and celebrities.

30. 22% of registrars watch webinars live

Source: (RingCentral)

Users are less likely to watch webinars live—they prefer going back to recordings and watch them on their own time. Only 22% of users watch all events they sign up for live.

31. Snapchat users watch 10 million videos every day

Source: (Word Stream)

Since WhatsApp, Facebook, Instagram, TikTok, and now Twitter introduced their versions of stories, Snapchat has become outdated. About 10 million Snapchat videos are watched daily, which is relatively low.

brands-using-video-marketing-infographic

Mobile Video Marketing

32. More than half of all video content is watched through mobile devices

Source: (Word Stream)

Mobile use is increasing day by day. Around 92% of mobile viewers also share videos with others. This means that marketers can make shareable videos and target them to mobile users to increase their traffic and engagement.

Video Making Perceptions

33. 80% of users have increased their consumption of digital content during the COVID-19 pandemic

Source: (Forbes)

With consumers quarantining at home, video content has become even more popular. Users seek out digital video content more often than before, and this trend is expected to continue.

Other Interesting Facts

34. The most common video content type for marketers are presentations at 65%

Source: (Biteable)

Presentations are the most common type of video content used by marketers at 65%, followed by video ads at 57% and explainers at 47%.

35. 81% of marketers suggest that videos with music perform better

Source: (Biteable)

Using music is an excellent way to ensure your videos perform well. 66% of marketers suggest that videos with voiceovers are effective, too, while 64% have found that captioned videos work better than those without captions.

78% of marketers also report that videos with less text also perform better.

Notably, 65% of marketers suggest that it’s “extremely important” or “very important” to make sure there’s diversity in their videos.

36. 75% of businesses have a team tasked with making video content

Source: (Biteable)

In-house videos are made by only 39% of marketers, while around 17% outsource video production. Almost 60% of marketers use professional software to make videos, while 49% rely on other easy tools online. 38% of marketers use apps on their phones to produce videos.

18% of marketers depend on pre-designed templates for video creation, while 35% make the videos from scratch. 48% mix both to create their content.

Conclusion

Video marketing has become a crucial marketing tool for businesses. It’s important to think of videos as part of a good marketing strategy because customers are increasingly gravitating towards such content. We hope our video marketing statistics gave you the insights you were looking for.