20 Twitter Statistics Every Marketer Should Know in 2021

Twitter is undoubtedly one of the most widely used social media platforms, with over 500 million tweets posted daily.

Fascinating Facts

  •  The number of monthly Twitter users was approximately 330 million in the first quarter of 2019.
  • Around 6,000 tweets are posted every second on Twitter.
  • Monetizable daily active users in the last quarter of 2020 were 187 million.
  • Twitter users spent 3.39 minutes per session.
  • In the third quarter of 2020, the platform’s revenue reached $936.23 million. Twitter generated the vast majority of its revenue through advertising.

Twitter is undoubtedly one of the most widely used social media platforms, with over 500 million tweets posted daily.

Let’s dig into some stats about Twitter use.

1. How many monthly active users are there on Twitter?

According to the statistics, the number of monthly Twitter users was approximately 330 million in the first quarter of 2019—a slight decline from the 336 million reached in the first quarter of the previous year. Roughly 85% of those subscribers spent time on Twitter via mobile. This suggests that social networking is moving away from the desktop.

Source: Statista

2. How many tweets are sent per day and per second?

Around 6,000 tweets are posted every second on Twitter which adds up to over half a billion tweets per day. Although this still pales compared to the 1.6 billion daily active users on Facebook, the number of tweets is growing steadily.

Source: Oberlo

3. What is the most used emoji in tweets?

Twitter introduces a new collection of emojis, giving users a diverse way to express themselves from time to time. Twitter’s top emoji used in tweets from January 1 to July 10, 2020, was the tears of joy face.

Source: Emojipedia

4. What are the average monetizable daily active users (mDAU)?

Data shows that the number of monetizable daily active users in the last quarter of 2020 was 187 million. Monetizable daily active users are those who log into Twitter daily and are exposed to ads.

Source: Statista

5. What is the average number of hashtags tweeted per day?

Hashtags are one of the crucial features of Twitter. These tags help you reach a wider audience by getting involved in existing conversations. The average number of hashtags tweeted per day is estimated to be around 125 million. Usually, people searching for specific information will use hashtags to check what’s out there.

Source: Market.us

6. The popularity of Twitter as a social media channel

Twitter is a fast-paced social media platform, which generates over half a billion tweets daily by sharing short pieces of information and photos to draw followers. Despite its wide use, it’s only 16th in ranking the most popular social networks in the world.

Source: Statista

Twitter User Demographics

7. How many US adults aged 18–29 use Twitter?

Understanding Twitter demographics is crucial when you want to connect with an audience eager to read and engage with your content. The share of adults aged between 18 and 29 who use Twitter was around 38% of total users in the US as of February 2019, making this group its largest audience in the country.

Source: Statista

8. How many Twitter users worldwide are between 35 and 65 years old?

Statistics show that 63% of active Twitter users are aged 35–65. Most of these subscribers are from the US—there are 47 million accounts in the country. This seems to point at Twitter’s appeal to an audience that’s more mature than that of platforms such as Snapchat.

Source: Oberlo

9. What is the ratio between male and female Twitter users?

In terms of global gender demographics, Twitter is known to be more popular among men than women. 66% of global users are men, while 34% are women, so male to female subscribers is two to one.

Source: Oberlo

10. How many US Twitter users have college degrees?

It is a well-known fact that Twitter users are younger and better educated than the general population. They are more likely to be Democrats and to earn more money. According to one survey, 42% of adult Twitter users have a bachelor’s or a higher degree.

Source: Phys.org

Twitter Usage Statistics

11. What is the average time spent on Twitter?

Social media is one of the best ways for people to connect, enabling them to stay in touch across continents and time zones. Today we are connected in a way that previous generations couldn’t even imagine.
On average, we spent 144 minutes or two hours and 24 minutes on social media. Twitter users spent 3.39 minutes per session, a fact that shouldn’t be shocking if we consider the short text format of a tweet.

Source: Oberlo

12. What is the highest number of app store downloads of the Twitter app?

Twitter user growth is accelerating. In 2020 the social network saw record-breaking downloads and activity. At the beginning of June of last year, the number of active Twitter users reached a peak in the US, with 40 million people logged into the app in a single day.

Source: TechCrunch

13. What percentage of B2B businesses use Twitter as a digital marketing tool?

As a news and microblogging service, Twitter can be an effective digital marketing tool if used strategically. 67% of all B2B businesses use the platform for marketing. Although it presents many advantages, establishing a solid reputation on Twitter in a competitive market can be challenging.

Source: Oberlo

14. How many US internet users access Twitter every month?

The majority of Twitter users come from the US, with more than 47 million accounts, followed by Japan and the UK. Americans today use Twitter to comment on news, organize campaigns and protests, or just share their thoughts.

Source: Oberlo

15. How many users purchase something after seeing it on Twitter?

Almost half of all the Twitter subscribers report they have purchased something as a direct result of a tweet from an influencer. The research shows that those exposed to brand tweets had a 2.7x lift in purchase intent than those who didn’t see an advertiser tweet.

Source: Business of Apps

16. How many Twitter users rely on the network to get their news?

Twitter is changing the way people get their news. What stories were exposed to depends on which thought leaders and organizations we follow.

The share of Twitter users who rely on the platform to get their news is around 71%. The most common way people consume information on this social network is either by scrolling through their timelines or browsing tweets of those they follow.

Source: American Press Institute

17. How many live streaming events are hosted on Twitter

It’s never been easier to go live on Twitter, the place where you can see what’s happening in the world, from breaking news to major life events. The number of live streaming events hosted by users during the first quarter of 2018 was around 1,300.

Source: Twitter Media

Twitter Revenue Statistics

18. What is Twitter’s worldwide average revenue per user?

Twitter is one of the most recognizable names in the contemporary tech and media landscape. In the third quarter of 2020, the platform’s revenue reached $936.23 million. Twitter generated the vast majority of its revenue through advertising.

Source: Business of Apps

19. What is Twitter’s ad revenue in the US?

Twitter generated nearly $808 million in advertising revenue in the third quarter of 2020. That’s a 44% increase from the previous quarter.

Source: Statista

20. Which is the second-largest market in terms of Twitter revenue?

Japan follows the US as the second-largest market for Twitter, with 15% of the platform’s total revenue.

Source: Market.us