Tinder: Facts & Stats About The Most Popular Dating App (Infographic)

With the Tinder app, you don’t need to work much to find a date, and you definitely don’t need to restrict the search to your social circle.

Although many people have conflicting feelings about the platform, the Tinder usage statistics show that it’s currently among the top geosocial networking sites.

We look at Tinder usage statistics to understand the importance and prevalence of this online dating app in the contemporary world.

Tinder Facts and Stats

Let’s dig a bit deeper into Tinder usage statistics.

1. Tinder has been around for almost nine years.

Tinder has come a long way from an obscure and fringe dating app to a mainstream geosocial network. Today, it operates in over 100 countries and has over 50 million active users.

2. Tinder is most active on Mondays between 6 and 9 PM.

Most matches and replies happen during the window of 6 to 10 PM. This is the time when people get back from work and start looking for dating partners.

3. Women have a higher messaging rate than men.

More women than men message first when they match with someone (21% vs 7%). This higher messaging rate indicates that women don’t randomly pick a match. They carefully evaluate a profile and then message while considering a potential date with the person behind the profile.

Tinder Usage Statistics

Let’s look at some key Tinder usage stats, showing the platform’s impact on the dating world.

4. Around 400 million Tinder downloads since its launch

No set of data reveals the total number of Tinder users since its launch. However, there have been more than 400 million downloads of the app to date.

5. There are over 50 million active Tinder profiles

There are more than 50 million Tinder active users. This includes both free and paid memberships. The majority of active users check the app multiple times a day.

6. More than 6.5 million people are paying for Tinder

Tinder Plus is a paid no-ads version of the app that comes with features like unlimited swiping, undoing the last swipe, and swiping for any region anywhere in the world. There are around 6.6 million Tinder Plus users.

7. Over 25 million matches happen every day on Tinder

Going by the total number of active monthly users, it looks like almost 40% of them get a match every day. This number is quite high for any dating website.

8. Billions of left and right swipes

1.6 billion swipes take place every day on the Tinder app.

9. More men than women use Tinder

It’s a well-known fact that men outnumber women on Tinder. One report suggests that male users make up 62% of all subscribers.

10. The US and the UK are leading by the number of Tinder users

Tinder doesn’t publish the number of its users by country, but various other stats (e.g., app revenue by country, etc.) suggest that the US and the UK are the top two countries by the number of users. Germany, Spain, India, Belgium, France, Sweden, and Denmark are also among the leading countries by usage.

11. Average likes per week vary for males and females

There is no particular report that suggests the average number of likes for a user per week. However, different anecdotal reports indicate that men usually get 20-30 likes per week. Meanwhile, women have a slightly higher average.

12. Hundreds and thousands of downloads every day

Even though other dating apps have made a dent in the market share of Tinder, the app still enjoys worldwide popularity with hundreds and thousands of downloads every day. Google and Apple’s app stores haven’t revealed the last year’s stats, so we can’t put a number on the total Tinder app downloads in 2020.

13. Most users don’t spend that much time on Tinder

Contrary to popular belief, Tinder active users are not spending that much time on the platform. On average, a user spends 35 minutes on the app.

Let’s look at some Tinder usage statistics in other contexts.

Tinder Relationship Statistics

Tinder match rate, gender ratio, Tinder race statistics—you’ll find these and many other insightful details about Tinder usage in this section.

14. Almost one of four newlywed couples that met online are from Tinder

Some people don’t consider dating apps a good place to find your soulmate. Nonetheless, Tinder holds a record for that. 26% of all the people who meet online and end up marrying each other get connected through Tinder.

15. Is Tinder for hookups?

One survey suggests that only 22% of people use Tinder for hookups. Another study among US college students reveals that many students consider it a better platform for hookups compared to rival dating apps. However, the majority think it an equally good app for dating and hookups.

16. The Tinder match rate for guys is pretty low

The Tinder match rate for each male Tinder user depends on a host of variables (looks, age, location, photos, bio, etc.). A man with an average profile overall gets one match from every 100–200 swipes in numbers.

17. Women excel at getting high Tinder match rates

Women have a better score than men when it comes to matching rates. A female Tinder user is more likely to get 10 matches from every 100 swipes.

18. Tinder female user doesn’t accept every match

Women are more selective when picking the person they want to connect with on Tinder. On average, a woman accepts one of every ten matches she receives.

19. Tinder conversion rate: higher for men and lower for women

The Tinder conversion rate is essentially the number of profile visits that translate into right swipes. In the men vs women contest, it’s no surprise that female users have a higher conversion rate than male ones.

20. Tinder is a global dating platform

Since its inception in 2012, Tinder has spread over 190 counters and is available in 56 languages.

Tinder Revenue

Now let’s focus on some Tinder usage statistics related to revenue.

21. Tinder is a 10-billion dollar brand

It’s estimated that Tinder was worth north of $10 billion in 2019.

22. Tinder app: the biggest revenue contributor

The Tinder app is responsible for generating the largest chunk of revenue for Match Group, the parent company of Tinder. One report suggests that the platform accounts for around 56% of the total revenue of Match Group.

23. Revenue from paid subscription is increasing

Tinder now has over 6.5 million paid users. The company hasn’t revealed its revenue stream from paid subscriptions. However, it’s somewhere close to $500 million.

24. Over 10 million paid subscribers for Match Group

If we factor in the other dating apps of Match Group along with Tinder, the total number of subscribers is somewhere around 11 million.

25. Match Group has a revenue of over $2 billion

As mentioned earlier, Match Group has recorded total revenue of $2.39 billion in 2020 from all its dating apps and platforms.

26. Tinder: the biggest player among Match Group subsidiaries

Tinder had direct revenue of around $1.4 billion last year—an 18% increase from 2019.

27. Tinder revenue by country: the US, UK, and Germany leading the way

Tinder revenue varies by country. Some of the latest reports suggest that the US takes the first position to contribute 40–43% to total revenue. The UK holds the far second spot with a 5–6% share. Germany, Brazil, Japan, and Australia have all held third place, with a share slightly less than that of the UK.

Tinder Competitors

These Tinder usage statistics won’t be complete without a look at numbers for rival dating apps.

User count of Tinder’s competitor apps

• Badoo: Badoo is the biggest dating app in the world, with over 400 million registered users. Interestingly, the app hasn’t been able to succeed in the US online dating landscape.
• Plenty of Fish: This Canadian app also boasts a considerable user count. It has over 100 million registered users and over half a million paid members.
• MeetMe: This social gathering app has been around for over 15 years in different forms. Today, it has over one million users.
• Happn: This rival dating platform has around 10 million active users.

Tinder Demographics

Let’s take a look at a quick snapshot of Tinder demographics.

Tinder Users by Age

• 18–29 years: 15%
• 30–44 years: 19%
• 45–54 years: 8%
• 55–64 years: 6%

Tinder Users by Gender

• Male: 62%
• Female: 38%

Top Countries of Tinder Users

• US
• UK
• Germany
• Spain
• France
• Brazil
• Sweden
• Denmark
• Belgium
• India

Tinder Users by Race

• Tinder race statistics are only available for the US:
• White, non-Hispanics: 29%
• Black, non-Hispanics: 31%
• Hispanics: 28%

Tinder Users by Profession

These are the most common professions on Tinder (in no particular order).

• Founder /entrepreneur
• Personal trainer
• Waitress/bartender
• Physical therapist
• Journalist
• Makeup artist
• Lawyer
• Marketing manager

Tinder Users by Education

• No degree: 11%
• Undergraduate degree: 16%
• Postgraduate degree: 15%

Tinder Users by Income Level

• <$50k: 11%
• $50–100k: 13%
• $100k+: 18%

Reasons People Use Tinder

Before we conclude this Tinder usage statistics article, let’s look at why people use this platform in the first place.

• To meet a potential date in the most hassle-free manner
• To have easy and consensual no-strings-attached hookups
• To connect with like-minded people and develop a meaningful connection
• To kill time: swiping can use up a lot of one’s free time
• To find the love of their lives
• To meet new people while visiting new countries and cities
• To add some spice to their life
• To have interesting conversations with strangers