Written by, Sandeep Kumar
Updated June, 7, 2021
Tinder changed the dynamics of the dating world.
With the Tinder app, you don’t need to work much to find a date, and you definitely don’t need to restrict the search to your social circle.
Although many people have conflicting feelings about the platform, the Tinder usage statistics show that it’s currently among the top geosocial networking sites.
We look at Tinder usage statistics to understand the importance and prevalence of this online dating app in the contemporary world.
Let’s dig a bit deeper into Tinder usage statistics.
Tinder has come a long way from an obscure and fringe dating app to a mainstream geosocial network. Today, it operates in over 100 countries and has over 50 million active users.
Most matches and replies happen during the window of 6 to 10 PM. This is the time when people get back from work and start looking for dating partners.
More women than men message first when they match with someone (21% vs 7%). This higher messaging rate indicates that women don’t randomly pick a match. They carefully evaluate a profile and then message while considering a potential date with the person behind the profile.
Let’s look at some key Tinder usage stats, showing the platform’s impact on the dating world.
No set of data reveals the total number of Tinder users since its launch. However, there have been more than 400 million downloads of the app to date.
There are more than 50 million Tinder active users. This includes both free and paid memberships. The majority of active users check the app multiple times a day.
Tinder Plus is a paid no-ads version of the app that comes with features like unlimited swiping, undoing the last swipe, and swiping for any region anywhere in the world. There are around 6.6 million Tinder Plus users.
Going by the total number of active monthly users, it looks like almost 40% of them get a match every day. This number is quite high for any dating website.
1.6 billion swipes take place every day on the Tinder app.
It’s a well-known fact that men outnumber women on Tinder. One report suggests that male users make up 62% of all subscribers.
Tinder doesn’t publish the number of its users by country, but various other stats (e.g., app revenue by country, etc.) suggest that the US and the UK are the top two countries by the number of users. Germany, Spain, India, Belgium, France, Sweden, and Denmark are also among the leading countries by usage.
There is no particular report that suggests the average number of likes for a user per week. However, different anecdotal reports indicate that men usually get 20-30 likes per week. Meanwhile, women have a slightly higher average.
Even though other dating apps have made a dent in the market share of Tinder, the app still enjoys worldwide popularity with hundreds and thousands of downloads every day. Google and Apple’s app stores haven’t revealed the last year’s stats, so we can’t put a number on the total Tinder app downloads in 2020.
Contrary to popular belief, Tinder active users are not spending that much time on the platform. On average, a user spends 35 minutes on the app.
Let’s look at some Tinder usage statistics in other contexts.
Tinder match rate, gender ratio, Tinder race statistics—you’ll find these and many other insightful details about Tinder usage in this section.
Some people don’t consider dating apps a good place to find your soulmate. Nonetheless, Tinder holds a record for that. 26% of all the people who meet online and end up marrying each other get connected through Tinder.
One survey suggests that only 22% of people use Tinder for hookups. Another study among US college students reveals that many students consider it a better platform for hookups compared to rival dating apps. However, the majority think it an equally good app for dating and hookups.
The Tinder match rate for each male Tinder user depends on a host of variables (looks, age, location, photos, bio, etc.). A man with an average profile overall gets one match from every 100–200 swipes in numbers.
Women have a better score than men when it comes to matching rates. A female Tinder user is more likely to get 10 matches from every 100 swipes.
Women are more selective when picking the person they want to connect with on Tinder. On average, a woman accepts one of every ten matches she receives.
The Tinder conversion rate is essentially the number of profile visits that translate into right swipes. In the men vs women contest, it’s no surprise that female users have a higher conversion rate than male ones.
Since its inception in 2012, Tinder has spread over 190 counters and is available in 56 languages.
Now let’s focus on some Tinder usage statistics related to revenue.
It’s estimated that Tinder was worth north of $10 billion in 2019.
The Tinder app is responsible for generating the largest chunk of revenue for Match Group, the parent company of Tinder. One report suggests that the platform accounts for around 56% of the total revenue of Match Group.
Tinder now has over 6.5 million paid users. The company hasn’t revealed its revenue stream from paid subscriptions. However, it’s somewhere close to $500 million.
If we factor in the other dating apps of Match Group along with Tinder, the total number of subscribers is somewhere around 11 million.
As mentioned earlier, Match Group has recorded total revenue of $2.39 billion in 2020 from all its dating apps and platforms.
Tinder had direct revenue of around $1.4 billion last year—an 18% increase from 2019.
Tinder revenue varies by country. Some of the latest reports suggest that the US takes the first position to contribute 40–43% to total revenue. The UK holds the far second spot with a 5–6% share. Germany, Brazil, Japan, and Australia have all held third place, with a share slightly less than that of the UK.
These Tinder usage statistics won’t be complete without a look at numbers for rival dating apps.
Let’s take a look at a quick snapshot of Tinder demographics.
These are the most common professions on Tinder (in no particular order).
Before we conclude this Tinder usage statistics article, let’s look at why people use this platform in the first place.