By Jalluri, Last Updated:
January, 27, 2021
The internet has transformed everyday life, and these online grocery shopping statistics will show you just how much.
Nearly a third of consumers opting to shop for groceries online bought staple pantry items, such as rice and canned goods. This is understandable, as people are generally confident in what they will get when buying these items. An additional reason for such a high number is that buyers can be pretty sure the products will hold up during the transit.
Grocery shopping statistics show that 20.5% of people purchased online special ingredients, like unusual spices, for example. These are notorious for being difficult to find in mainstream stores, so it’s no wonder people order them online.
US grocery e-commerce growth is astounding. That said, the US market isn’t the biggest one out there. In fact, it seems to be lagging compared to other countries.
For example, while digital grocery sales in the US reached $23.9 billion, in China, they amounted to $50.9 billion. China is the biggest digital grocery player, with revenues predicted to be nearly four times higher by 2023.
In 2018, the online grocery market saw a 5.1% increase in total grocery sales, growing by a further 2% in 2019. In the same year, 48% of shoppers purchased at least some of their products online. What’s more, 25% of them were prepared to buy over a third of all grocery items online.
The trend of purchasing grocery items online is steadily growing each year. Given the pandemic, it’s not likely it will be stopping any time soon. So if you haven’t already, we’d recommend signing up for some of the best food subscription boxes available in 2020.
Online grocery shopping trends for 2019 show that companies are largely focusing on personalized advertising and marketing strategies. Another area of focus is mobile device shopping and targeting users on social media. Additionally, many offer digital wallets, free and fast shipping, and voice search.
This is an increase of nearly 50%. It’s no wonder that this type of shopping is one of the fastest-growing industries.
When it comes to the biggest players in the industry, you’ve likely heard of all of them. The four major companies are Tesco, Sainsbury’s, Asda, and Morrisons. But when it comes to the single biggest player, the winner is Tesco.
Due to the lockdown tied to the COVID-19 pandemic, US online grocery sales are estimated to grow by 40% in the current year.
In a survey conducted to test the shoppers’ habits, more than half of them said they had bought groceries online in the past year. Ecommerce accounted for about 2.6% of US food and beverage sales back in 2019, which may grow to 3.5% in 2020, or nearly $38 billion, as online grocery sales statistics show.
Ecommerce in the US is already a huge industry. Statistics related to grocery shopping indicate that online supermarket sales revenues could reach $59.5 billion by 2023, which is a massive increase compared to the $23.9 billion garnered in 2018. That means the industry will likely see more than double the growth in five years’ time.
In 2020, the online market share of e-commerce could grow to 10%, according to an online grocery industry analysis.
The main reason for this is the promotion of digitalization and e-commerce by both the Indian and the Chinese government.
For example, India launched a Digital India campaign in 2015 and has started increasing the number of people using the internet ever since. This figure is expected to reach around 828 million by 2021, while there were 636.7 million users in 2016.
The UK market is expected to lead Europe, with the market expected to increase from $14.6 million to $22.1 million by 2023. While the UK is predicted to be the biggest market for grocery e-commerce, Germany is expected to grow the most, from $1.3 million to $3.8 million.
In France, this industry is expected to grow from $11.6 million to $17.2 million, while in Spain, a growth from $0.9 to $2 million is predicted.
A lot of marketing efforts go toward packaging. It’s not for nothing — good, enticing packaging is known to attract consumers. This typically works due to the nature of in-store shopping where consumers come into close contact with the products. As it turns out, these shoppers are 37.2% more likely to purchase an item solely due to its packaging, even though they may not be the best food and beverage products.
It’s no surprise that the average online grocery buyer is younger in age.
About 55% of people aged 25 to 34 consider themselves likely to purchase groceries online rather than drive to the store to do their shopping. Males are more likely to shop online than females, with around 38% of online consumers being male compared to 29% being female.
Online grocery shopping statistics state that when it comes to online shoppers, 15% of full-time employees are likely to purchase groceries online at least once a month. Additionally, Americans aged between 30 and 49 years of age are more prone to shopping online.
In 2017, roughly 84% of Americans said they never experienced grocery shopping online, with only 9% making this purchase once per month.
According to online grocery e-commerce statistics, around 61.4% of offline grocery shoppers tend to actively look at new brands, while online consumers tend to stick to their habitual purchases.
Furthermore, while tech companies are looking to push voice-based grocery shopping, most consumers are skeptical, with only 3.1% saying they have used it in the past. Almost two-thirds said that voice ordering is not appealing as they can’t see what they’re ordering, while 69.2% had difficulties putting in large orders.
The COVID-19 outbreak made some industries bloom, and online shopping was one of them. For instance, Instacart, known for not stockpiling produce, has become more profitable.
The outpour of business had the company selling around $700 million worth of groceries in the first two weeks of April, which is a remarkable 450% increase to its sales in December 2019, grocery store statistics revealed.
One of the lesser-known grocery store online shopping facts is that the average basket size differs between channels and delivery methods.
The average basket value for the usual click-and-collect grocery orders currently sits at around $72. This is roughly 30% higher than the basket size for offline grocery shops. This might be explained by the fact that most committed online shoppers do bulk shopping to obtain free delivery or to make the delivery charge worthwhile.
Amazon remains the most popular retailer in the online grocery industry, with its Prime customer benefits program boosting its sales. A whopping two-thirds of customers purchasing goods through Amazon have a Prime membership.
Walmart is in second place, with 52.3% of surveyed consumers saying they have purchased groceries online from the supermarket giant. However, it leads the charge in the increase of online shoppers, recording 14.9% more shoppers than a year prior, while Amazon had a negligible 0.1% increase.
(Forbes) (Food On Demand News)
The online grocery market share by company constantly changes, with mega-companies typically being in the lead.
This April, however, Walmart’s market share significantly decreased, shrinking to around 25% from the previous 40-50%. That said, it is still number one when it comes to grocery sales, garnering around $191 billion annually.
This means that more people can afford to shop online. Furthermore, this trend is likely to continue due to the projected deflation of goods, online grocery shopping statistics suggest.
In April 2020, there was a 110% boost in online sales across the US, which can be explained by the enforced lockdown.
It’s easy to see that e-commerce in the grocery industry is very competitive, with giants like Walmart, Amazon, and Tesco battling for the top place. This is unlikely to slow down as people continue to lean on technology and slowly transition to purchasing more and more products online.
As of now, online grocery industry analysis shows that China is the country with the largest digital grocery market. With the Asia Pacific being the region that is pushing to make online grocery purchases a norm, other regions could join in soon, making online grocery shopping a likely digital reality in the near future.
The statistics outlined above can certainly be helpful in having a better understanding of the industry. That is especially true if we take into account the huge effect the coronavirus pandemic has had on it.
In 2019, only about 6.3% of grocery-related products were bought online. With more than 90% of groceries being bought in-person, it certainly didn’t look like the industry was doing well. Most shoppers seemed to prefer the traditional way of purchasing groceries, at least a year ago.
In fact, before COVID-19, only 11% of shoppers bought their groceries online. But this has slightly shifted with the 2020 lockdown rules, and many have entered untested waters and started ordering groceries online.
Admittedly, 2020 skews statistics a bit, as a lot of consumers have moved to have their groceries delivered. However, we can still make a general profile of the typical person using grocery delivery services. That person is female, aged between 40 and 55, and prefers to shop at Whole Foods and Trader Joe’s.
This is a tricky question to answer due to the ever-changing nature of the industry. As the beginning of 2020 was marked by the COVID-19 pandemic and lockdown, Amazon has had to hire more personnel to handle all deliveries, as online grocery orders grew by over 60%.
In 2018, however, only about 12% of US consumers were actively using grocery delivery services, with an additional 2% expressing curiosity toward it. On the other side, 68% of shoppers preferred to pick up their own groceries.
Even though grocery e-commerce is on the rise, people still prefer purchasing products in-person, as these next few statistics will show.
A consumer habit analysis from 2019 showed that 41% of shoppers bought a small number of their groceries online, while 31.4% bought nearly none of their grocery items digitally in the 12 months prior. Furthermore, 36.8% of adults purchased some groceries online in 2019, compared to 23.1% in 2018.
While US consumers seem to prefer buying groceries online, online grocery shopping statistics do show a yearly increase in online purchase