By Sandeep Kumar, Last Updated:
February, 16, 2021
Nike's brand value is $34.8 billion, making it the most valuable brand among sports businesses. Also, the global revenue of Nike has been recorded at approximately $37.4 billion.
Nike, Inc. – an American multinational corporation is the world’s largest manufacturer and supplier of athletic shoes, apparel, and sports equipment. The company’s apparel and footwear make up about 96% of Nike’s brand revenues.
In 2020, Nike’s brand value was $34.8 billion, making it the most valuable brand among sports businesses. Also, the global revenue of Nike has been recorded at approximately $37.4 billion.
Let’s dive in a bit deeper for more details.
1. Demographics reveal that the primary target of Nike is in between 18-40 years of age.
Nike ranks second with consumers aged between 45 to 65, third with consumers aged 25 to 44 and fifth with consumers aged 18 to 24. Nike’s ultimate goal is to equip teens under 20 with athletic apparel, especially in sports like soccer and football.
2. 96% of the Nike Manufacturing operations are based in countries like China, Vietnam, and Indonesia.
Nike has 112 footwear factories in 12 countries from which the products are supplied. In footwear production, Vietnam accounts for 49%, China at 23%, and Indonesia at 21%.
Coming to apparel manufacturing countries, Nike has 334 factories located in 36 countries. China accounts for 27% in apparel, followed by Vietnam with 22% and Thailand at 10%.
3. The Nike company’s market capitalization (market cap) as of February 2021 is approximately $226.08 billion.
According to the data, Nike is the world’s 38th most valuable company by market cap. And the Enterprise value, which is a theoretical takeover price for 9th February 2021, is around $226.08 billion.
4. In 2020, the global sports market value was nearly $388.3 billion, with a 3.4% compound annual growth rate(CAGR) from the last five years.
The global sports market value was around $458.8 billion in 2019, which has declined at 15.4% in 2020. Market value has declined mainly due to the lockdown imposed by various countries owing to the COVID-19 outbreak.
By 2025, the global sports market value is expected to reach $599.9 billion and $826 billion by 2030 at a CAGR of 6.6%.
An interesting fact is that North America was the largest region in the global sports market, accounting for 35% (approximately $136 billion) of the total in 2020.
5. Nike’s share in the global sports market is around 27.4%
( Statista )
According to the Statista report, Nike’s share in the international sports and sports-inspired footwear market is steady at 27.4% (approximately $106 billion) in 2019 and 2020.
6. The Brand value of Nike has increased exponentially and reached $34.8 billion in 2020.
In 2018, Nike’s global brand value was valued at $28.03 billion, and in 2019 it was around $32.42 billion.
The brand value of Nike has a firm hold of its home market, which is North America. The company in North America generates approximately 43% of the total revenue.
7. Nike’s global gross profit accounted for $16.24 billion in 2020.
( MacroTrends ) ( Finbox )
In 2019, the gross profit of Nike was around $17.47 billion. In 2020, a decline of 7.06% can be seen in the gross profit when compared. To add up, Nike’s gross profit margin for 2020 is around 43%.
8. Nike’s annual net income for 2020 was around $2.54 billion.
Nike’s net income has declined by 36.98% compared to 2019 annual net income, which was around $4.03 billion.
9. Nike’s stock price as of 15th February 2021 is at $142.12.
( Investopedia )
Nike has seen a gain of 30.66% in 2019 for shares; it tells a story of significant buy demand for shares. The average stock price in the last 52 weeks was around $110.58.
10. The annual revenue of Nike for 2020 was around $37.4 billion.
( MacroTrends )
Let’s see some revenue patterns of Nike’s growth in the last few years.
( Statista ) ( Statista ) ( Investopedia )
11. In 2020, Nike‘s global revenue by region amounted to $35.56 billion.
The global revenue of Nike by region was around $37.2 billion in 2019. It declined by 4.6% in 2020. But in the Q2 of its 2021 fiscal year ( FY ), revenue has grown by 8.9% ($11.2 billion) compared to the year-ago quarter.
12. Nike’s revenue share in the North America segment accounted for 41% of total revenue.
In 2020, the revenue generated in the North America segment was around $14.48 billion. In Q2 FY 2021, the segment’s revenue was $4.0 billion (nearly 36% of total revenue), which grew 0.6%.
Europe, Middle East & Africa
13. Nike’s Europe, Middle East & Africa share in revenue was approximately 26% of the total revenue in 2020.
Nike’s revenue share in this segment is approximately $9.34 billion. In Q2 FY 2021, Europe, Middle East & Africa segment posted $3.0 billion (21% of the total revenue) in revenue, which grew by 16.6% compared to last year.
14. Nike’s Revenue share in the Greater China segment was 19% of the total revenue.
In 2020, Nike’s Greater China revenue amounted to about $6.67 billion. In Q2 FY 2021, the China segment’s revenue posted $2.3 billion (nearly 29% of the total revenue), which grew by 24.4% compared to the previous year.
The Asia Pacific & Latin America
15. Nike’s revenue share in the Asia Pacific & Latin America segment accounted for 14% of total revenue.
In 2020, Nike’s revenue share in this segment was approximately $5.02 billion. In Q2 FY 2021, the Asia Pacific & Latin America segment posted $1.5 billion (14% of the total revenue) in revenue, which grew by 0.2% compared to last year.
16. How many Nike stores are there in the world?
( Statista ) ( Statista ) ( CampaignMe )
Nike has a total of 1,096 retail stores throughout the world as of May 31, 2020. There is a slight decline in the number when compared to 2019 Nike stores, which were 1,152.
The total number of Nike US retail stores in 2020 was around 338, and non-US stores were 758. The number of stores in the US was 384 and 768 non-US stores (international) in 2019.
In 2020, Nike had to close 46 shops in the US and 10 shops overseas due to the coronavirus pandemic, accounting for 5.1% of total retail stores.
17. How much revenue is generated from Nike stores?
( Trefis )
Nike is the largest athletic apparel company globally, with the highest average revenue per store of $34 million. Nike was able to adapt to the changing dynamics quickly, which helped grow Nike’s average revenue in 2018.
18. Digital sales of Nike have skyrocketed 82% during the fiscal year 2021.
( InsightsDigitalMediaSolutions ) ( TheFinancial )
Nike’s online sales have jumped to 82%, with quarterly revenue of $10.6 billion. Nike Shares have also surged by 13% due to the rise in digital sales.
( Statista ) ( Statista ) ( Statista )
19. In 2020, Nike sales from general footwear shops are around $23.3 billion.
Footwear is a key product for Nike, contributing nearly 66% of the entire revenue for the fiscal year in 2020.
Nike’s footwear revenue in different regions is given below:
20. In 2020, Nike’s sales generated from the Apparel segment is around $10.95 billion in global revenue.
Nike’s apparel segment’s global revenue share accounted for 31% for the fiscal year in 2020.
Nike’s apparel revenue in North America is around $4.63 billion.
21. In 2020, Nike’s sales obtained from the Equipment segment is approximately $1.280 billion.
Nike’s share for the Equipment segment accounted for 3% of the total revenue for 2020.
Nike’s equipment segment revenue in North America is approximately $0.5 billion.
22. Nike Marketing expenses in 2020 were around $3.59 billion.
Nike’s marketing expenses have been reduced by 4% compared to the previous fiscal year, which was around $3.75 billion.
Nike’s spending on advertisements was almost constant over the years. A total of $17.54 billion were spent on advertising over the last five years by Nike.
23. What could be the American customer satisfaction index score for Nike?
According to the American customer satisfaction index, Nike scored 78 for its athletic shoes and outranked Adidas for the first time in five years. And Adidas has scored just a point lower than Nike.
In 2019, Adidas outranked Nike with an American customer satisfaction index score of 83 for the fourth consecutive year. And Nike had a score of 81, which was the highest rating awarded in decades.
24. How much does Nike spend on brand ambassadors?
An interesting fact is that Nike sponsored athletes from almost 50 countries in different kinds of sports, from cricket to NFL.
Nike is one of the world’s most prominent athlete sponsors, which spends over $6 billion per year in athlete sponsorship and endorsements.
25. Who is the Highest paid sportsperson by Nike?
Cristiano Ronaldo is considered the highest-paid sportsperson in the world. In 2003, Ronaldo signed the first contract and, in 2016, signed a lifetime deal valued at $1 billion. He wore around 60 different Nike cleats while working together.
26. Here is the list of companies Nike acquired.
( Tracxn )
Nike has acquired 6 companies and invested in 8 more companies.
27. What is the Nike company’s role in child labor abuses?
( ChinaLaborWatch )
Approximately 200 children, some as young as 4 and 5 years of age, are involved in the production line. About half of the world’s soccer balls are made in Pakistan, where child labor is involved.
According to the per-capita income of $1,900 per year – a typical person survives on $5 per day in Pakistan. And some parents willingly send their children to work to survive.
Here raises the question, Is it cruel for Nike to give them a chance?
28. 90% of the young women and girls are subjected to criminally dangerous, brutal sweatshops from Nike employees.
( PersonalUmich )
Some of the facts about Nike companies from certain regions are given below:
29. What is the impact of coronavirus on Nike performance?
( BusinessToday )
30. How many employees does Nike have in 2020?
In 2020, Nike employees worldwide were approximately 75,400, a 1.69% decline from 2019, which was about 76,700.
31. What are the Top Selling Products of Nike in 2020?
( Vogue )
32. How much did Nike pay for its logo?
( CreativeMarket )
Carolyn Davidson, a graphic designer, designed Nike Swoosh in 1971. Her invoice for this design was $35. The success of the Swoosh landed her a job for 4 years, freelance work, and eventually $1 million.
33. 75% of Nike shoes and apparel contain recycled material. Nike uses more recycled polyester in the industry. Air is one of Nike’s most sustainable innovations.
( NikeNews )
Let’s find some of the facts:
( Statista ) ( MacroTrends )