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Lovevery Review 2023 - Because Your Child Deserves The Best


  • All the products are tested
  • Great customer service
  • Age appropriate activities
  • Easily adaptable


  • High price
  • Kits require parent participation

Average Rating: 4.5

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Finding a suitable toy for your baby or toddler is a simple task, or we just like to think of it that way. Parents are pretty excited when out shopping for their little ones, not realizing what’s waiting for them when faced with a vast choice of all sorts of toys once they walk into a big toy store.

Therefore, over the past couple of years, many parents have found that trusting toy curation to experts like Lovevery works exceptionally well.

Who is Lovevery? For now, all that we can say is that Lovevery is a company that makes sure your little loved ones enjoy their babyhood and childhood with safe and meaningful, one-of-a-kind toy choices and play kits.

That said, stay until the end of this Lovevery review and find out more about the brand or its array of products. Also, you will learn what kind of promotions to expect, learn more about the Lovevery box review subscription, etc. We will also include some more Lovevery reviews by genuine customers, so you might want to stick around.

Table of Contents:

  • Lovevery Overview and Highlights
  • How Does It Work?
  • Pricing and Shipping
  • Pros and Cons
  • Lovevery Customer Reviews and Ratings
  • Lovevery Alternatives
    • Lovevery vs. Early Learning Centre (ELC)
    • Lovevery vs. Kid Made Modern
  • Conclusion
  • FAQs

Lovevery Overview and Highlights

  • What is Lovevery?

In a nutshell, Lovevery is a company that is dedicated to making toys and play kits for both babies and toddlers.

It might sound like every other toy company; however, they are not. And we say this because the Lovevery toys and play kits are designed to avoid piling up toys in your home and guide you on choosing the suitable age/ months toy for your little one’s development.

The company was founded in 2015; Unlike other longtime toy companies such as Hasbro and Playskool, which have been around since the 1920s. The brand emerged when Jessica and Rod conjoined forces and knowledge, with a strong desire to create a different kind of toy brand — a more brain development-oriented toy for the youngest. Finally, their extensive research on the subject and several expert opinions helped encourage them to pursue the idea.

  • Who is it best for?

Lovevery toy offers are best for, of course, the smallest ones. Simultaneously, the brand eases the parents’ choice and takes away the doubts about whether they are helping their children get the right kind of toy to help them with their early development and keep them safe at the same time.

  • Where can we buy them?

Lovevery products are available online, and you can purchase them by visiting their website. The company also has several products available on Amazon and eBay, so you might want to check them out too.

  • How big is their network?

We found out from various media sources that Lovevery boasts 220.000+ active subscribers.  And just in the last year, they have shipped over one million play kits.

  • Are these Lovevery play kits toxic?

In brief. No, the Lovevery play kits aren’t toxic. And this is so because the company uses materials tested beforehand and complies with global toy safety standards.

Consequently, their third-party lab tests include testing for each coating and material in the products for dangerous chemicals, heavy metals, and phthalates. Furthermore, all their spectrum of toys is made from the following materials:

  • organic cotton,
  • harvested wood,
  • certified and approved plastics safe for babies,
  • and toxic-free paint.


  • Do They Have Any Guarantee/ Warranty?

Following their official site, their guarantee is their toys. Also the dedication to building them to comply with the standards and the developmental level of babies and toddlers. For that matter, all their toys, play kits, or play gyms are overlooked by experts in their fields.

  • Customer Service

The company offers a nicely elaborated Help and FAQs page. However, you are free to submit a request via their web form for any issues or queries you might have. On the plus side, you can also email them at [email protected].


How Does It Work?

The Lovevery toys and other offers work through monthly subscriptions that go hand-in-hand with your child’s age. Hence, the toys and play kits are being upgraded with each passing age stage of your child.

This section will explain how Lovevery works, its offers, and much more.

  • How does Lovevery work?

The Play Kit subscription program at Lovevery delivers stage-based play products directly to your doorstep in a period of two to three months. This is highly dependent on the child’s stage of development. Furthermore, there’s an in-depth Lovevery play guide along with the products — it teaches parents alongside their baby.

Moreover, you’ll feel better knowing that the products and information in each play kit are designed according to published research in child development, as well as reviewed by child development specialists from multiple disciplines. And the best part is that you get to keep every one of the playthings.

  • What are the best-selling baby play kits?

Every toy looks like the right fit for our little ones, though that’s not the case. There is so much more when choosing the most appropriate toy that complies with everything a baby needs. Better yet, the right kind of toy needs to depict stimulation of the baby’s senses since this is how they discover novelties, i.e., the surroundings around them.

Additionally, while searching for the best-selling baby play kits, it’s a must to look at the age guidelines displayed on the packaging to ensure they are the right fit for your little bundle of joy.

Here are the top picks of best-selling Lovevery play kits for babies:

This is the play kit you’d want for your newborn, and the same is meant for babies from zero to twelve weeks old.

The play kit helps your baby into

  • processing of various surroundings
  • development and primary brain connections
  • exposure and contact with high-contrast pictures

The Senser Play Kit

The Sense Play Kit is part of an exciting stage of your baby’s life. This is the kit that you’ll get once your baby is between five and six months old. We could say that this stage of their life is the curious one, where they know exactly what sound gets their attention, etc.

The Senser Play Kit will help your baby

  • with its language skills
  • improve the coordination and various movements
  • better usage of their motoric skills

The Explorer Play Kit

This is the fun stage when your baby is trying out new things and is brave enough to undertake new adventures and experience different things. The Explorer Play Kit it’s best for babies in their nine-ten months.

The play kit will

  • give them the opportunity to see the effects of their doings
  • enable them with much better and stable coordination and balance
  • start building and experiencing emotional intelligence

What are the different kits available? (for babies and toddlers)

Lovevery offers multiple play kits that range from 0-12 months, one year, two years, and three years.

Here’s a look at all the different kits available for babies and toddlers at Lovevery:

  • 0 to 12 Months

The perfect playthings for the start of your child’s journey into a new world, which is designed to foster new neural connections and connect with you simultaneously.

These are the play kits for babies:

  • The Looker Play Kit – 0 to 12 weeks
  • The Charmer Play Kit – 3 to 4 months
  • The Sensor Play Kit – 5 to 6 months
  • The Inspector Play Kit – 7 to 8 months
  • The Explorer Play Kit – 9 to 10 months
  • The Thinker Play Kit – 11 to 12 months
  • 1-Year

Let the natural curiosity of your toddler reach its heights with a fun-filled playtime that encourages exploration and develops new skills.

These are the play kits for toddlers:

  • The Babbler Play Kit – for toddlers of 13, 14, and 15 months
  • The Pioneer Play Kit – 16, 17, and 18 months
  • The Realist Play Kit – 19, 20, and 21 months
  • The Companion Play Kit – from 22 to 24 months
  • 2-Year

Give your child all the tools to inspire their independence as they will learn science and math lessons to help them develop from a child to a toddler.

These play kits are:

  • The Helper Play Kit – 25, 26, and 27 months
  • The Enthusiast Play Kit – 28, 29, and 30 months
  • The Investigator Play Kit – 31, 32, and 33 months
  • The Free Spirit Play Kit – 34, 35, and 36 months
  • 3-Year

Three is an exciting and self-exploring stage with kids. These play kits will enable you and your kid to enjoy a bit more complex and fun games.

The following are the play kits meant for 3-year olds:

  • The Observer Play Kit – 37, 38, and 39 months
  • The Storyteller Play Kit – 40, 41, and 42 months
  • The Problem Solver Kit – 43, 44, and 45 months
  • The Analyst Play Kit – from 46 to 48 months

What’s in the kits?

Lovevery prides itself in making toys that “make parents feel confident.” These toys are based on developmental research, designed not just to keep your little one’s attention but also to help them learn. With that in mind, there are two Lovevery options to choose from, The Baby Kits and The Toddler Kits.

Here’s what’s inside them:

  • The Baby Play Kits

The Lovevery baby play kits are meant to deal with and smoothen out the earliest stages of your baby’s life. Therefore, inside these kits, you will find different stage-related toys and guides to help you deal with your baby’s motoric skills, development of senses (Lovevery cards and other necessary toys), focus, etc.

  • The Toddler Play Kits

You get the chance to build on the toys and developmental learning your kids have been exposed to in their first year. For instance, you should start your young one’s journey with more problem-solving games, throw in some simple puzzles, coordination games, STEM (Science, Technology, Engineering and Math) learning, and more fun.

Play Kits vs. Play Gym

Play Kits and Play Gyms go hand-in-hand. Meaning they are equally valuable while your little one is growing up.

A Play Kit contains various interactive toys and other early-stage related stuff that goes along. On the other hand, a Play Gym enables different kinds of entertainment for your little one. Moreover, Play Gyms are ideal for your baby’s motoric skills improvements, where there’s a special focus on their hand-eye coordination. Not to mention that play gyms are very likable because of the comfort they offer your baby and are usually decorated with bright poppy colors like toys that move/ swing and make sounds.

What information is provided in Parent Courses and how are they useful?

Parenthood is one of the most demanding and challenging periods you will go through in your life, and you will have plenty of questions because everyone wants the best start for their baby. Fortunately, Lovevery offers parent courses that will answer your concerns with hands-on and practical tips from child development experts over the most challenging parenting hurdles you will face.

These are the benefits you’ll get from the courses:

  • Insights from Experts
  • Practical Tips
  • Guides for Courses
  • Perfect for parents who are busy, and much more.

These Parent Courses allow you to delve into important topics for your child’s early development, such as food before one and tummy time.

Do they have an App, and to whom it is available?

Yes, there is an app. The brand has indulged parents worldwide with the launch of the Lovevery App, an on-the-go platform with various development-related tips, questions, and answers provided by professionals.

Presently, the app is only available to iOS users; however, the Lovevery team is working hard to make it equally available to Android users. This will most probably take place in the upcoming year (2022).

Pricing and Shipping

Before we delve into prices and shipping options, you need to know that the Lovevery box subscriptions let you keep all the toys and elements you’ve received inside the play kits. On the plus side, there is also a 100 percent money-back guarantee in case you or your child are dissatisfied with the toys.

As beneficial as they may be, still, many parents feel that the subscriptions are a bit expensive. 

Let’s see how expensive they are.

How much is a Lovevery subscription?

As we mentioned earlier in our Lovevery review, there are more play kits to choose from, They all are categorized depending on the age stage of your baby/ toddler.

  • Baby Play Kits – $80/ play kit

The baby play kits start from zero to twelve months of age. The same will be shipped to you every two months.

  • Toddler Play Kits – $120/ play kit

The toddler category caters to three different age stages: one, two, and three-year-old ones (13 to 48 months). You can expect a delivery every three months if you subscribe to any of the play kits in this category.

Apart from Play Kits, there is also

  • a Play Gym – $140
  • the Montessori Playshelf – $400
  • The Block Set – $90
  • The Home Collection (Montessori Placemat and Utensils, Three-piece Take Flight Framed Set, Organic Nap Mat, Park Blanket, and Animal Friends Framed Prints) – from $35 to $89
  • more playthings (sensory strands, organic cotton play tunnel, etc). – from $22 to $50

And if ever in doubt about what to give to brand new parents or to a little toddler, you can go ahead and give them a Lovevery gift card by yourself or as a group.

How much is Lovevery’s subscription?

The Lovevery subscription is monthly, but you will get the Lovevery boxes every two to three months. Meaning, it will cost you $40 a month for the Baby Play Kits, and as you will only get them on alternate months, you will only pay $80 a box. However, if you choose the Toddler Kits, they will cost you $120 a box as they are shipped every three months.

Or, there is a chance that can help you cut down the expenses by paying ahead. By doing that, you can take advantage of the 10 percent discount, amounting to $36 every month, and the Baby Kit will be $72 each. This way, the Toddler Kit will cost you no more than $108 each. However, you must pay the subscription amount upfront.

Any free samples?

No, there are no free samples.

Shipping Details

The shipping premises of Lovevery is located in Boise, Idaho, the USA. Your Play Kit will be shipped on a delivery schedule based on the date entered when you subscribe. Whatsmore, because of the significant number of orders, you might need to wait for up to five days for Lovevery to process your order.

Does it provide free shipping?

Ground shipping that exceeds $75 within the USA and Canada is free. However, if the order is $75 or less, the shipping costs are flat, $5.95.

Note: The company provides shipping to Hawaii, Alaska, and APO/ FPO/ DPO for a specific price. You must also remember that the shipping price to Canada contains the costs for customs and duties.

How long does Lovevery take to ship?

Your Lovevery order can take four to five days of processing, depending on the number of orders. For orders inside the U.S.A., the company can take as much as five to seven working days to be delivered.

Other Shipping Options

Not only do they use organic and safe materials in their products, but the same goes for the way they ship your orders. In other words, Lovevery items ship carbon neutral to decrease their impact on the environment.

They are actively involved in projects that promote carbon reduction; Even better, they have partnered with other organizations that think likewise and do their best to reduce/ prevent carbon emissions from spreading in the atmosphere.

What is the return policy?

The brand lets you have a whole month (30 days) to decide whether their product is to your liking or not—this goes for all orders except the Playshelf and Parent Courses. And don’t forget to wrap up the product you’re returning into its original package (as per Lovevey’s policy regulations).

To finalize the return process, contact their customer support team, and leave your information to prepare a return label for you. If you’re worried about the cost of the returning products, you shouldn’t be since those living in America and Canada enjoy complimentary return shipping.

Do they provide tracking information?

Yes, they do. As soon as you make an order, they will send you a confirmation email and another with your tracking info. If you need further assistance, you can contact them on their website.

Are There Any Discounts/ Promotions?

Suppose you have a coupon code for Lovevery product; of course, you can redeem it and use it when at the checkout point. After making your first purchase, you can sign up for the referral program at Lovevery.

Furthermore, there is another promotion, i.e., the Lovevery referral program. In a nutshell, you can save $20 on the next Lovevery purchase if you successfully refer a new customer to their site/ products.

And if you check out this side of their page, you can find some more practical offers. For instance, you can make a good saving of up to ten percent by prepaying on your Play Kit subscription.

Pros and Cons

Now let’s discuss the pros and cons of Lovevery and its products.


  • Thousands of positive customer reviews and happy babies and toddlers.
  • All the products are made safe for your baby and thoroughly tested.
  • The manufacturing of all products is done in an ethical and ecologically-sustainable environment.
  • A Play Gym that your baby will get to enjoy for their entire first year.
  • The Play Kits are specifically designed to suit each stage of your child’s development (from ages 0 to 48 months).
  • The opportunity for your child to grasp early things like sign language, words, shapes, STEM, and fun.
  • Researchers, practitioners, and academics are involved in designing the products.


  • According to some, the toys are a bit pricey.
  • There is a chance that your little one won’t use or like all toys/ items in the Lovevery Play Kit.

Lovevery Customer Reviews and Ratings

Let us round up this Lovevery review with verified customer reviews; The same will give you an even better inside of how well their products work on the development of babies and toddlers.

Positive Customer Reviews



These reviews are from verified Lovevery users, left on Trustpilot and the Lovevery Official Facebook Page.

Those, as mentioned above, are just a tiny portion of the ocean of positive reviews. Most of them are rated 5-stars. This is mainly because consumers are delighted with the product quality and the enjoyment their child gets from them. We also checked reviews on Amazon and found that the Play Gym was rated 4.9/5 stars based on 3.800+ reviews. That’s a remarkable 92 percent 5-stars ratings, and only a single 1-star rating for this specific product.

Most users are surprised by the length of time the Play Gym holds the attention of their baby. They are also delighted with the longevity, quality, and ease of setup for the products.

The only 1-star review we came across was from a customer disappointed that the size was too big for their small space.

Negative Customer Reviews



These reviews are from verified Lovevery users, left on Trustpilot and the Lovevery Official Facebook Page.

You should expect negative comments/ reviews since no brand hasn’t received any. The majority of negative reviews we’ve come across during the research were related to uncooperating customer service. Another frequent complaint was the recurring charges many users received, even upon canceling their existing subscription.

Customer Ratings

Website Name Star-rating and No. of Customer Reviews
Lovevery Official Facebook Page 4.2/ 5-star rating; Based on 240+ customer reviews
MySubscriptionAddiction 4.5/ 5-star rating; Based on 5 customer reviews
Trustpilot 4.2/ 5-star rating; Based on 6 customer reviews
BBB (Better Business Bureau) 2.86/ 5-star rating; Based on 7 customer reviews/ complaints

* Lovevery holds a BBB accreditation, alongside an excellent ‘A-’ grade.

Lovevery Alternatives

To prove that we are completely unbiased in our Lovevery Review, we will be looking into two company alternatives. If you’re not too keen on Lovevery subscription boxes, you can also buy toys for your babies and toddlers from the following brands:

  • Lovevery vs. Early Learning Centre (ELC)

The Early Learning Centre is a retailer (located in Britain) that sells toys that target younger children. Same as Lovevery, their goal is for children to learn, develop, and build while playing.

However, unlike the Lovevery choice of toys and kits, ELC offers a much more extensive array of toy choices. Furthermore, if you visit both sites, you’ll notice they classify toys according to different criteria. For instance, Lovevery offers play kits that correspond with the child’s age/ months, and they progress higher as the baby/ toddler grows and matures (up to the third year).

Simultaneously, ELC, too, has its toy offers categorized correspondingly with the development of kids. However, their toy offers stretch to preschool age. Moreover, ELC has made a smart move to include today’s favorites among their toys, like Peppa Pig, PAW Patrol, and others.

Nevertheless, you can get ELC’s offers only if you’re residing in the UK since this is the only country they ship at present. On the contrary, Lovevery is available throughout the USA, Canada, Alaska, and other places.

According to most reviews, it seems like ELC presents its users with much more frequent coupons and promotions than Lovevery. But, if your child happens to be unhappy with the toy/ play kit, at least you should know that Lovevery will return your order free of charge, whilst ELC won’t do that.

  • Lovevery vs. Kid Made Modern

Kid Made Modern is a company that helps parents and kids find their inspiration through creative projects, arts and crafts kits, etc. With that said, you can understand that Lovevery and Kid Made Modern both focus on learning, developing, and discovering new things with different approaches.

For instance, Lovevery’s concept revolves mainly around specifically designed play kits for individual age stages. In contrast, Kid Made Modern is all about discovering your ‘artist’ in you through various crafts, creative projects for kids and adults.

However, if you are looking for a brand with more colors that can work your imagination and awaken the artistic soul in you, then Kid Made Modern is your best choice of the two. And if you are more into diverse but to the point, perceptive toys/ play kits for your little ones, go for Lovevery.


Honestly speaking, this Lovevery review does a great job at outlining the positives of the Lovevery subscription boxes, and we saw how far outweighs the negatives too.

There’s no feeling like the one you get whenever you see your child growing, developing, and learning through play right in front of you. Apart from the sentimental value, these Play Kits serve an important purpose.

They give you age-appropriate, simple, learning-based toys that aren’t easy to find. You don’t have to do any research or worry that you’re choosing the wrong toy/ play kit.

By the end of each kit, you will be surprised how well the toys educate your baby and you. That’s why it gets a thumbs up from us.


1. Is it child safe?

Absolutely. All products from Lovevery are made with materials that have undergone meticulous testing and are in compliance with global toy and safety standards. And, as previously mentioned, a third-party lab conducts tests on every material and coating in the products for heavy metals, phthalates, and other dangerous chemicals.

2. How do I join the referrals program?

Joining the Lovevery referral program is quick and easy. All you have to do is to go to the ‘My Account’ section and click on the link titled “Give $20, Earn $20.”

3. Can I skip the Lovevery box?

Absolutely! If you want to skip any Play Kit, you need to update the delivery schedule.

For example, if you have a Pay-As-You-Go subscription, simply login to your Lovevery customer account and go to ‘Manage My Subscription.’

As soon as you enter your account, you won’t have problems finding the next Play Kit in your subscription plan and the option to ‘Skip Play Kit.