By Jalluri, Last Updated:
April, 7, 2021
Wondering about Facebook user statistics? You’ve come to the right place. Here you’ll find a comprehensive hub of facts and figures about Facebook and its services.
The shortest answer is that Facebook is an online social networking website. People use it to create profiles, personalize them, share all sorts of personal info or opinions, and connect with others (known or unknown) worldwide.
As the most popular social media network in the world, Facebook hardly needs an introduction.
If not all, surely most people reading this have a Facebook account or know someone who has one. I, myself, am on Facebook, and pretty much all my family and friends are too.
As impressive as those numbers are, don’t forget that Facebook is still a growing and evolving platform.
We all know Facebook is popular, even without looking at the stats.
But these numbers from Statista put Facebook in the spotlight as the leading social media website. Facebook actually surpassed 1 billion active users way back in 2012.
These are impressive Facebook usage statistics reported by Statista for Q3 of 2020 and living proof that Facebook is one of the busiest sites on the internet.
So far, we’ve focused on worldwide numbers.
Americans are some of the most active users of the platform.
Facebook visits comprise over 40% of Americans’ total daily social media consumption.
As technology evolves, so do people’s habits. More and more people spend a large chunk of their time online.
The advancement of smart devices and the creation of new ones has made going online easier than ever.
Not long ago, our only portal to the world of the internet was a desktop computer. That’s no longer the case.
The use of desktops has become secondary for many people.
Nowadays, many of us do when we wake up to reach for something on the nightstand. It’s small, flat, cold, and makes all kinds of sounds. That’s right; it’s our smartphone!
But let’s talk figures and percentages.
Here’s a little table with stats on global Facebook usage by device (2020):
To paraphrase a popular saying: ‘Figures speak louder than words.”
What makes people so attracted to Facebook, especially via mobile?
The answer is simple:
(Sources: Statista; pocket-lint.com)
So when you see that green dot on your Messenger app remember that you are one of those 1.3 billion users.
Here are a few more Facebook stats about Messenger usage and growth:
The list goes on.
Rumour has it that people are losing interest in Facebook. But these figures seem to point in a different direction.
Yes, the buzz around Facebook is probably not as big as it used to be, but it’s still extremely popular.
Fake accounts/profiles are usually created by real people who want to spy on their girlfriends, boyfriends, wives, husbands, etc.
But that’s just one of the reasons for the existence of fake accounts.
Some people who aren’t so savvy with social media sometimes get locked out of their account when they mark it as a Facebook Page (this happens surprisingly often).
Other fake profiles are created for malicious reasons, such as pretending to be someone else or luring someone with false pretenses.
Sounds scary, right?
Let’s take a look at Facebook’s Fake Accounts estimation in recent years (disclosed in its quarterly reports):
For years journalists and analysts had to rely on Facebook’s estimation of the number of fake accounts.
But Facebook finally succumbed to the pressure and granted access to their so-called transparency page.
This page contains the exact number of fake accounts being taken down each quarter.
Funnily enough, the figures Facebook shared before launching the transparency page don’t match those on the page itself.
Exactly 46% of the seniors aged 65 and older use Facebook.
There’s this idea that older people are clueless about smartphones, the internet, and social media, but these numbers suggest that they may be savvier than we think.
Facebook far outshines other platforms when it comes to the share of seniors who visit their websites. Those figures are 38% for YouTube, 15% for Pinterest, and 11% for LinkedIn.
Despite being the smallest age group on Facebook, seniors still make up a sizable chunk of total Facebook users —4.8%.
Naturally, this demographic constitutes a big part of the total number of Facebook users globally and in the US.
In terms of percentages by gender globally, their share looks like this:
Facebook is often used for posting quotes, sports results, youtube links, etc. Other uses include:
(Source: Statista, omnicoreagency.com)
76% of 18 to 24-year-olds use Facebook.
A lot of young adults seem to be Facebook users. That’s unsurprising given the constant introduction of new tools and improvements to Facebook and Messenger.
Here are some notable features of Facebook and Messenger:
According to Facebook user statistics, there are 1.19 billion female and 1.51 billion male users.
So men must account for most of the traffic on Facebook, right? Wrong. Facebook stats show that women spend more time on the platform despite the ratio between female and male users than men.
India leads other countries by a few laps when it comes to the number of Facebook users.
Apart from India, some other countries also pass the 100-million-users mark.
The chart below comes from Statista and shows the 6 countries with the largest number of Facebook users (in millions):
India’s lead makes sense when you consider the country’s population and the growing number of Indians with access to the internet.
It’s worth noting that Facebook is available in at least 101 languages, making it even more accessible worldwide.
You may notice that some of the world’s biggest countries are missing from the ranking above. Why is that?
Facebook is actually banned in some countries:
And some other governments censor the platform instead of outright banning it.
In fact, many countries implement some restrictions on Facebook usage and content.
(Sources: Statista; wikipedia.com)
As you’ll see in the stats below, there is some correlation between internet usage and education level.
This summary shows a breakdown of Facebook users in the US by education level:
With more than 26.5 million US fanatic users, Facebook is the most popular and most visited social media network.
What if I told you that 350 million photos are uploaded on Facebook every single day?
Hard to believe, right?
But if you consider how many of us contribute to this number daily, it makes a lot of sense.
Let’s break it down a bit further:
This is how much data we collectively generate EVERY SINGLE DAY.
Each tag, post, story, and picture you send and receive contributes to this number!
Here are some other statistics that you may not believe:
The emergence of the eCommerce market changed the way we shop. By shopping online, we all become part of a global market.
Facebook pages are one of the ways we gain access to this market. Businesses use the platform to appeal to their target audience by posting tailored content.
Businesses also make use of Messenger and all of its features.
After all, it’s one of the best messaging applications and allows sellers to connect with buyers and retailers worldwide.
Recent surveys conducted among online buyers show that 64% of internet shoppers prefer to message the seller rather than call or send an email.
Let’s check out Messenger’s figures:
The expansion of the digital market contributes to the growing number of Messenger users globally.
Messenger also keeps introducing new tools and services to make it easier for companies to do business through the platform.
(Sources: review42; messengernews.fb.com; hootsuite.com)
A UK-based eCommerce website conducted research.
The website studied the social media habits of 18 to 25-year-olds in Britain.
The study reveals that the most obsessed Facebook Daily Active Users log onto the site over 20 times a day and spend a daily average of eight hours on Facebook and Messenger.
So some young adults spend as much time on social media as they would working a full-time job.
Are you one of those people, or does it seem excessive to you?
Also, there are over 1.4 billion people that use Facebook groups every month.
So why do we have so many Facebook groups, and who joins them?
For frequent and active Facebook group users to join a group means they are with people who share their
People don’t use Facebook groups just for recreation and joking around.
These groups also serve businesses, especially those working on brand building.
Facebook and Messenger do whatever possible to help professionals conduct their business even when they’re on the move.
Companies and brands can create Facebook groups to interact with existing customers and attract new ones. Groups also allow marketers to connect with their target audience.
Check out a few of the new set of Facebook tools that you can use in groups now:
This new feature is a blend of brand promotion and group promotion in one.
For instance, if you click ‘like’ on groups that have the blue ‘verified’ sign (meaning they represent a brand, a famous singer/actor, or some other public figure), you’ll start seeing all posts from this group in your newsfeed.
(Source: zephoria.com; socialmediatoday.com)
So Instagram is more often used for creating stories than Facebook.
Do you know what a Facebook/Instagram Story is?
Stories are a fun and easy way to upload content and make it more sharable.
They are a visual medium of expression.
Basically, you use your camera to shoot a series of photos or a short video. You can then decorate it using filters, fonts, stickers, brief text, or hashtags offered by Facebook/Instagram Stories.
You can choose who can see your stories (such as a group of close friends) or go the other way around—forbid certain people from viewing them.
Both Facebook and Instagram stories stay up for 24 hours, but you can choose to terminate (delete) them before this period expires.
Instagram stories are more widely used by public figures, brands, and their ambassadors.
This is probably due to Instagram’s orientation towards more visual and creative content.
Fun fact: One-third of Facebook’s 1.56 billion daily users post or watch stories every day, even though the feature has existed for only about three years.
(Source: techcrunch.com; sproutsocial.com)
Facebook is a leader among social media platforms in terms of business use.
A Facebook Page is where you leave your business name and details (address, contact info, etc.) and a brief description of the products/services you offer.
The reason so many people are putting their businesses online isn’t only that they want to be trendsetters.
Businesses also want to take advantage of the possibility to connect directly to customers.
A Facebook Page is a sort of mediator between your business and other people.
It’s like a market but with the benefit of instant communication globally.
Facebook helps you spread the word faster so that you start building a customer base right away!
Creating a Facebook page for your business is easy and allows you to attract more people to your page.
(Source: forbes.com; oberlo.com)
That’s a mind-blowing number.
That many people watch videos on Facebook, despite the fact that video content isn’t even Facebook’s primary offering.
That said, YouTube has a slight advantage. The platform is the leader for video content (it’s their primary service, after all).
Anyways, let’s dig a bit deeper into Facebook video stats:
That’s pretty impressive and proves how powerful Facebook is.
(Source: kinsta.com; 99firms.com)
The company’s overall advertising revenue in 2019 was $69.7 billion.
Let’s take a closer look at Facebook’s average revenue per user (2012-2019), according to Statista (in US dollars):
Those numbers are for users globally. Facebook also breaks it down by geographical region:
The below chart shows the company’s total revenue by region in millions:
It looks like the US and Canada are Facebook’s top revenue sources by far.
Globally, Facebook’s ARPU amounted to $7.26 in Q3 2019. This is an increase from previous quarters of the same year.
(Source: Statista; businessofapps.com)
According to Facebook, 9 million active marketers use social media sites for marketing their goods and services.
More than 7 million advertisers used it in the 1st quarter of the previous year alone.
It’s no secret that Facebook makes most of its revenue through advertisements.
In 2019, the social network’s advertising revenue was over $69.6 billion compared to $1.04 billion in other revenue.
Curiously, most of its sales are made via mobile—$50.6 billion in 2018.
That means 94% of the company’s total advertising revenue comes through mobile.
This goes to show that Facebook has a solid mobile presence.
Bear in mind that these numbers include Facebook’s platforms: Facebook Messenger, Instagram, WhatsApp, etc.
Now that we’ve learned so much about Facebook, it hardly surprises the platform.
Let’s do a recap of the most important things: Facebook is still the most popular social networking site out there.
Seniors are also increasing their presence online nowadays (times change). They are becoming more and more active in social networking. Facebook is their favorite platform.
Females have a stronger presence on Facebook. Maybe they have more to share than males.
With the help of Messenger, Facebook is paving the way for local businesses to gain ground on the global market.
India holds the No.1 position with most Facebook users worldwide.
(Sources: sproutsocial.com; adespresso.com; Statista)