Written by, Sandeep Kumar
Updated March, 14, 2023
People love saving money. No wonder the world of coupons is still alive and is still influencing consumers shopping decisions.
To prove that coupons are still an effective means of attracting customers, we created a list of interesting coupon statistics and facts you probably didn’t know.
According to coupon redemption rates, between 2015 and 2021, the number of redeemed coupons has gone through the roof. Furthermore, 126,9 million Americans redeemed digital coupons in 2016.
Not surprisingly, these numbers are expected to grow up to 142 million in 2020 and 145,3 in 2021.
Consumers use every chance to use discounts and offers. According to Statistics on coupon usage, coupon users spend 24% more than regular users. What’s more, 29 % of online shoppers will purchase if a product is discounted, which they didn’t intend to buy in the first place.
A new study on coupon trends has shown that the value of digital coupon redemptions will climb up to $92 billion by 2022. The study also found that the largest coupon redemptions will be generated via app-based platforms by the end of the period.
Coupon statistics based on a survey by Vlassis suggest that 91% of consumers use coupons they received in the store, in the mail, in the newspapers, or downloaded from a computer. 96 % of millennial parents use coupons the most, and baby boomers are the smallest group that uses paper coupons.
Like we said earlier, people still prefer paper coupons to digital ones. What’s interesting is how many of them prefer mail coupons. Almost half of the consumers prefer getting coupons in the mail. 44% like to get their coupons in the newspaper.
The bottom line on paper vs paperless coupon usage on the Valassis survey is that paper coupons still dominate the market. But we also looked into other research documents which present some other story.
As of 2020, 60 % of consumers stated they love receiving digital coupons. Furthermore, they also stated that there’s a bigger chance they would visit a store if they received a digital coupon.
As we are on the topic of digital coupon statistics, let see how important are mobile coupons. 56% of customers have used a savings app. Almost half of them, or 47%, have used a coupon app.
Convenience is a huge factor in consumer choice. The average digital coupon redemption rate is 77% higher than printed coupons, and 82% of consumers prefer digital coupons due to the convenience factor.
As 97% of 18-34 year-olds own a smartphone, they have become money conscious, time-crunched, and use digital coupons regularly. The top categories in which millennials seek coupons are groceries(93%), cosmetics(69%), household items( 60%), and restaurants(57%).
Consumers love saving money on any purchase, and the restaurant market is no exception. According to restaurant coupon statistics, coupon users visit restaurants seven times more than non-coupon users. What’s more, Valassis reported that 77% of consumers use coupons at restaurants.
Over half of Americans use coupons to save on their grocery costs. This statistic also shows that Americans save money regularly on food-related products using food coupons.
Students are always on the hunt for promo deals, coupons, and promotions regularly. US students are the largest coupon using demographic, and 68% of them will tell others if a brand is offering student discounts.
Social media coupon statistics suggest that millennials rely heavily on social media to find brands that offer deals and promotions.
According to online coupon figures, 48% of women in the United States use their smartphones to download digital coupons in shops. Interestingly, 63% of men use their phones to compare prices while in a store than 46% of women.
16 billion coupons were redeemed worldwide in 2014. Considering the average coupon redemption rate, and as mentioned earlier, 31 billion redeemed coupons in 2019, we can assert, let it be paper or paperless, the coupon market are here to stay
A study has shown that the value of coupon redemption reached $47 billion in 2017 and will surge to $91 billion in 2021. A study on average mobile coupon redemption rates has indicated that the number of coupons redeemed via mobile will reach 5.3 million by 2022.
The marketing industry isn’t a stranger to mobile phone coupons. Mobile coupons are an efficient way to promote products and obtain customers. Mobile coupon statistics suggest that the global coupon industry will grow at a compound annual growth rate of 56.5% by 2025.
According to 2019 coupon statistics, 92% of consumers have used coupons in some way. What’s more, only 8% of respondents claimed they never used a coupon or weren’t sure if they did.
67% of consumers with coupons and promotional codes make a purchase they weren’t planning to make. Four out of five consumers claimed they would make a first-time purchase from a brand that offered them a discount offer.
Ever since Coca-Cola invented them in 1885, coupons have been an effective way of introducing customers to try a new brand and driving business to a store. They have become a part of our economy and are a crucial part of our shopping habits. From this list of coupon statistics, we can see that consumers will always look for a good deal no matter how little money they will save. As long as there is shopping, coupons are here to stay.
According to a 2020 complete coupon purchase statistics, 88% of respondents in the United States have used coupons for shopping. From 2017 to 2019, coupon usage went from 90% to 94%, and in 2020, it dropped to 88%.
According to 2012 online coupon statistics, 79,8% of shoppers shopped with coupons, while 63% of customers used them during pre-recession 2007.
A good coupon redemption rate is when a company successfully uses product promotions to stimulate sales. This is calculated by dividing the number of active coupons used by customers when completing a transaction by the total number of the company’s active and circulation coupons.
Consumers will always look for a good deal, as saving money is a big priority for people from all walks of life. Not only are coupons effective, but they have become a business necessity, and it is no longer a question of whether a business should offer them or not.
Digital coupons are coupons that can be found on the internet. They are a mirror image of paper coupons only easier to use. They are loaded directly to your cart, and you can redeem them automatically when purchasing items online.