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Written by, Jalluri

Updated March, 22, 2022

An email that looks great on Gmail and Yahoo will look terrible in Outlook. Therefore, the importance of a visually appealing email is immeasurable. Consequently, it can reel in clients and allow better internal communication.

While there are several email template builders for Gmail and Yahoo, only a few pay attention to Outlook. Therefore, we’ll explore all your options for the best outlook HTML email template.

The Best 8 HTML Email Template Builders

The tools mentioned below will help you create an email template in Outlook. Additionally, some of these tools offer free outlook email template design to test their services.

 

  • Mailchimp - Easy-to-understand drag-and-drop
  • Moosend - Affordable and feature-rich
  • Stripo - Vast collection of themes
  • Bee Free - Attentive customer support
  • Mail Designer - Many positive reviews by verified users
  • Chamaileon - Vast collection of ready-made templates
  • Postcards - Good customer support
  • Topol - Optimized emails for any device — code-free

Detailed Reviews

  1. Mailchimp
A/B testingYes
Ready-made templates100+
Reporting and AnalyticsYes
Popular IntegrationsShopify, Woocommerce Unsplash, WordPress, LiveChat, Stripe, etc.
Email segmentationYes
Resend automationYes
AMP-powered emailsYes

Mailchimp is one of the best HTML email builders with easy-to-understand drag-and-drop features, with 5-star user ratings and robust customer support. On the plus side, Mailchimp is pretty easy to understand, so that you won’t have any troubles with this email template builder.

  1. Moosend
A/B testingYes
Ready-made templates70+
Reporting and AnalyticsYes
Popular IntegrationsWordPress, Zapier, Elementor, Mailchimp, Magento, WooCommerce
Email segmentationYes
Resend automationYes
AMP-powered emailsNo

To start with, if affordable and feature-rich email marketing is what you’re looking for – Moosend is your best option. Though their customer support isn’t up to par with its competitors, users rarely find themselves in a problem they can’t solve because this email builder is relatively easy to use. However, this isn’t an email builder with lots of native integrations on its plate or a CRM to offer, so you might want to keep that in mind. Still, it compensates by enabling you to connect with other integration apps that provide what it lacks.

  1. Stripo
A/B testingYes
Ready-made templates850+
Reporting and AnalyticsYes
Popular IntegrationsAmazon Pinpoint, Amazon SES, HubSpot, ActiveCampaign, iContact
Email segmentationYes
Resend automationYes
AMP-powered emailsYes

Stripo has a vast collection of themes, plus the general usability of this tool is simple. However, the drag-and-drop feature is a bit laggy sometimes, but it’s nothing a fast internet connection can’t fix. Furthermore, what’s great about Stripo is its ability to integrate with various email marketing software.

  1. Bee Free
A/B testingYes
Ready-made templates1010+
Reporting and AnalyticsYes
Popular IntegrationsActive Campaign, Mailchimp, HubSpot, Gmail
Email segmentationNo
Resend automationNo
AMP-powered emailsYes

Let Bee Free handle your queries because its customer support is always attentive. Furthermore, the drag and drop features are standard, and they don’t lag according to users. However, the general usability of this Email Editor isn’t something extraordinary compared to other alternatives.

  1. Mail Designer
A/B testingYes
Ready-made templates100+
Reporting and AnalyticsYes
Popular IntegrationsMailchimp, Directmail, Shopify, GetResponse
Email segmentationYes
Resend automationYes
AMP-powered emailsNo

In a nutshell, Mail Designer 365 is easy to use. Thus, it’s one of the most common picks among businesses (small/medium businesses, freelancers, etc.). Furthermore, if you look them up, you’ll find many positive reviews by verified users.

Consequently, Mail Designer 365 has all the features you need from an email template builder. As far as their customer support goes, it’s good, but there is always room for improvement.

  1. Chamaileon
A/B testingYes
Ready-made templates900+
Reporting and AnalyticsYes
Popular IntegrationsCampaign Monitor, Zapier, Mailchimp, Salesforce, HubSpot
Email segmentationYes
Resend automationYes
AMP-powered emailsYes

Chamaileon is a pretty standard email-building tool, but it has a vast collection of ready-made templates; hence, it’s quite appealing to many. On the plus side, this email template builder enjoys a pretty good 4 to 5-star user rating on several well-known sites. Moreover, its UI doesn’t lag, making it easy to use.

  1. Postcards
A/B testing/
Ready-made templates100+
Reporting and AnalyticsYes
Popular IntegrationsShopify, Sendgrid, Postmark, HubSpot, Mailchimp
Email segmentationNo
Resend automationYes
AMP-powered emailsYes

Postcard doesn’t have all the features of an email template building site, but it has well-elaborated customer support. Meaning you can call and discuss your issue or send an email within 24 hours of response. What’s more, it seems that Postcards has quite a user rating —  from 3.5. to 4.5 on various rating sites.

  1. Topol
A/B testingNo
Ready-made templates150+
Reporting and AnalyticsNo
Popular IntegrationsAmazon Web Services (AWS), Gmail, Mailchimp, Google Cloud Storage
Email segmentationNo
Resend automationNo
AMP-powered emailsNo

Topol.io is a basic Online HTML editor without all the nifty features of Mailchimp and Moosend. But you won’t find any difficulty understanding how the system works. As a matter of fact, you can use it to create excellent emails optimized for any device — code-free.

And if you have any questions, make sure you find their customer representatives during working hours, Monday through Friday.

What Are HTML Email Templates?

An HTML email template is simply a file that you can reuse for various email marketing campaigns, including links, images, and email copy. 

Additionally, the benefit of using HTML emails is that you can use them for several campaigns simultaneously. Thus, the templates are saved in any email service provider’s server that has the authority to add links, images and copies.

What Features to Look For in an Email Template Builder

Email template builders make your life easy, but you need to find one with the right features. Here’s what to look for when choosing an email template builder.

  • Drag and Drop

In a nutshell, drag-and-drop features are ideal for those with a taste for design but lack time or skills to go through with the coding part. This is why you can find drag-and-drop features in most email template providers, and they make your life easy.

Therefore, instead of adding pictures through the upload section, your creativity is free to flow when using drag and drop.

  • ​​Ready-Made Email Templates

Ready-made designs are best for quick or last-minute email campaigns. Furthermore, they are pre-made by designers, and you can find an email template in various colors, graphics, and designs.

But, there’s one more thing when using ready-made email templates — using them means compromising what the brand is all about. In other words, ready-made email templates take away the chance of exclusive branding and brand design.

  • Free Html Email Templates For Outlook

Always go for an email template builder that offers free HTML templates. Since you don’t know which template your target audience will click on, it’s best to try it out here and there before investing.

  • Responsive

Responsive design is necessary in today’s world because most customers (more than 50%) and clients view their mailboxes through their phones. Hence, your email design must work equally well on desktop and mobile screens. So, if your email template builder doesn’t support responsive design, it won’t do any good.

  • Automation

The days of selecting email recipients one by one are long gone. Automation has made email marketing easier and brought it to another level. Thus, this feature is a must in your email template builder.

However, there’s a limit to the number of recipients you can email through the automation feature. So, our recommendation is to go for an email template builder with the highest allowed number at their cheapest plan.

  • Reporting and Analytics

Knowing your email campaign results is vital, and it’s only possible if your email template builder is equipped with a robust reporting and analytics feature. Unless you know how many people viewed, clicked, or opened your mail, you’ll be shooting arrows in the dark.

  • Integrations

You may end up wasting valuable time if your email template builder doesn’t have integration options. After all, marketers want to connect with several email clients and service providers. Therefore, it would be best to walk away if integration isn’t available with the email template builder you chose.

  • A/B Testing

A/B testing presents a valuable feature that gives you the best insight into an email campaign’s strong and weak points. Therefore, it’s always a better idea to run an A/B split test before you let a specific email campaign go live.

Hence, this is simply done because you need data before sending out a conversion-optimized email. Additionally, there are more complex and less complex A/B testing that can be carried out. For example, the more complex type of tests consist of testing out two distinct email templates — this way, you’ll find out which one will get your more click-throughs.

What are the Benefits of using Email Template Builder?

Without any further delay, here’s a list of reasons/benefits why it’s better to use an email template builder:

  • First, they are straight to the point; they save you a lot of time.
  • They are the link for making connections.
  • Third, email template builders distribute personalized experience.
  • Consistency doesn’t represent a problem when using a template builder.
  • Ultimately, loading and conversions are being done much faster.

Conclusion

As you can see, there are crucial elements and features that you need to consider while choosing the best Outlook HTML email template builder. Consequently, in our best pages we’ve only found the space to enlist a few of them, eight, to be precise. But, we picked the ones of great use to you and with the most affordable prices.

Now it’s on you to give them a try and see which one is the exact fit you’re looking to meet your business criteria best.