By Jalluri, Last Updated:
April, 7, 2021
Do you like online shopping? Whether they need a new instant pot, a TV remote, or virtually anything else, Amazon is the place most people turn to.
If you want to find out some facts and figures about one of the world’s biggest technology companies, you’re in the right place.
Here’s what we’ll cover in this article:
(Source: BigCommerce / Oberlo / Statista)
Let’s see the number of Amazon customers worldwide:
In the 26 years since its creation, Amazon has grown to become the top e-commerce platform in the world.
Here are some statistics by Oberlo and BigCommerce about the worldwide use of Amazon:
Moreover, in 2019, the e-commerce giant accounted for over 50% of all e-commerce sales in the US.
Amazon is the leader in online sales, and it doesn’t look like it’s going anywhere soon.
(Source: Business Insider / Statista)
There are over 100 million Amazon Prime members around the world who typically spend over $1,000 a year.
On November 26, 2012, customers bought more than 26.5 million products across all product categories, a record-breaking 306 items per second.
According to a survey by Statista in February 2019, 20% of Amazon Prime members shopped on the site every week, whereas 7% of them reported that they bought something almost on a daily basis.
(Source: Business Insider / Kommando Tech)
Let’s look at some Amazon statistics about mobile device usage provided by Business Insider and Statista:
What’s more, Amazon is the most widely used platform by people who only use mobile devices to access shopping sites. In September 2018, more than 63 million users visited Amazon Sites through their mobile phones.
The Amazon shopping app had 145.2 million mobile users in 2019.
(Source: BigCommerce / eMarketer)
Amazon had a 49% share of the US e-commerce market in 2018. That was 5% of all retail spending in the US. Amazon’s e-commerce share was more than its top three competitors combined by far, with eBay coming in at 6.6%, Apple at 3.9%, and Walmart at 3.7%.
Amazon made 13.3% of the worldwide e-commerce sales in 2018 (but just 5.6% if we exclude the US). In 2019, that share increased to 13.7%.
(Source: Statista / eMarketer / Kommando Tech)
Here are some stats curated by Statista about Amazon customer demographics:
Let’s check out some statistics about Amazon users by country.
According to data curated from eMarketer:
Austria, Australia, Belgium, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Singapore, Spain, the United Kingdom, and the United States are among the 17 countries that offer Prime memberships.
But you don’t have to be a Prime Member to order. Amazon ships to more than 100 countries worldwide.
Furthermore, here are some more Amazon statistics curated from Kommando Tech in 2019 about Amazon users, their habits, and their demographics:
It’s worth noting that Amazon said that some data may be inaccurate because of family-shared accounts, which the company is still unsure how to track.
Do people use Amazon actively?
Let’s check out some Amazon user statistics and see how many Amazon active users there are worldwide, according to eTail data from 2020:
Furthermore, Amazon currently has over 28.7 million Facebook likes and 2.7 million Twitter followers.
All in all, it’s very popular all around the world, and the number of active Amazon users rises by the day.
(Source: Jungle Scout / Oberlo / Tinuiti)
Now that we’ve covered some Amazon statistics about buyers, let’s continue with some Amazon seller statistics. How many are there, and how much do they earn?
At the moment, more than 2.5 million people actively sell products on Amazon.
Jungle Scout shared the following data for December 2019:
Individual sellers pay $0.99 for each item sold on Amazon, in addition to variable closing fees ranging from $0.45 to $1.35 or more. There are a few more fees that sellers have to be aware of, but this depends on the category the item belongs to. These include:
The following are Amazon Prime customer statistics provided by BigCommerce in 2020:
(Source: Big Commerce; Kommando Tech)
As the largest online marketplace in the US, Amazon has a nearly endless variety of products to choose from.
You can purchase almost anything you can think of on Amazon. There are millions of products from all kinds of categories—clothing, media, technology, books, decorations, and so much more.
2019 statistics from Kommando Tech about how many products are on Amazon show that the company offered around 12 million products in 2020. But if we expand to Amazon Marketplace sellers, the number gets closer to 350 million. Books are the biggest Amazon category—there are 44.2 million items in this section alone.
On average, Amazon sells just over $410 million worth of products every day. When the holidays begin, some warehouses sell $1 million worth of products in a day.
Out of the endless variety of products, during Amazon’s Prime Day in 2019, Amazon Echo devices were one of the most popular and widely bought items, from which Amazon earned $5.8 billion.
Amazon stock has risen almost 500% over five years—from 2014 to 2019. All in all, Amazon’s net worth is $856.7 billion.
Now that we’ve explored these Amazon statistics, we can clearly see that this giant has no intention of slowing down. With new innovations every day, and the number of both customers and sellers growing, it would seem that the future of e-commerce belongs to Amazon.